MYSL.L Regulatory News (MYSL)

MySale Group PLC

Trading Update for the year to 30 June 2015, Directorate Change and Appointment of Nomad

MySale Group plc (the "Group") the leading international online flash sale retailer today issues a pre-close trading update ahead of the announcement of the Group's results for the year to 30 June 2015.

Financial Highlights

· Revenue increased by 5% to A$235 million for the year to 30 June 2015.

· At least break even underlying EBITDA for H2 as per previous guidance.

· Positive exit rate with profitable Q4 and improving trend.

· Action to improve gross margins in H2 by more focussed promotional stance and increased own buy.

· Successfully reduced fixed costs in H2.

· Strong balance sheet with year end cash balance A$40m reflecting A$40m investment in working capital which will partially reverse in current year.

Board changes

· Today announcing the appointment of Iain McDonald as non-executive Chairman with immediate effect.

· Further non-executive director appointments to be announced in due course.

Carl Jackson, Chief Executive, commented

"MySale is focussed on profitable growth and we are pleased with the progress achieved over the last six months. We are delighted that Iain McDonald has joined as chairman bringing a wealth of online retail and significant UK capital markets experience."

Appointment of new non-executive Chairman

The Group is pleased to announce that today, Iain McDonald has been appointed as the Group's new non-executive Chairman. Based in London, Iain has a wealth of experience of high growth, online businesses and capital markets which the Board believes will be of great benefit to the Group. Iain is a partner with the William Currie Group of Companies (''WCG''), a family office founded by financier Bill Currie to invest primarily in technology and e-commerce companies. Iain has worked with WCG for seven years now during which time WCG has built upon its already strong track record in the sector, having invested in the early stages of development of companies including Asos, The Hut Group, Metapack, Eagle Eye Solutions and Anatwine. As well as working on the investment side of the business, Iain is a non-executive director at The Hut Group, Anatwine, Atterley Road and Houseology.com and was nominated as a NED of the year in 2015 by the Sunday Times NED Awards.

Alongside his appointment, the Company has today granted Iain McDonald 3,000,000 options over the ordinary share capital of the Group each with an exercise price of 53p (the "Options"). 1,000,000 Options will vest when the Group's share price reaches £1.50, a further 1,500,000 shall vest when the Group's share price reaches £2.26 and a further 500,000 shall vest when the Company's share price reaches £2.75.

Trading and Outlook

In the year under review Group revenue grew by 5% to approximately A$235 million and for the second half of FY2015 EBITDA was breakeven. As previously announced, following the challenging first half to the financial year, the Group took action to improve Gross Profit margins, and a reorganisation to reduce fixed costs. As a result the Group has seen momentum build during the second half which resulted in the Group returning to underlying EBITDA profitability in the fourth quarter. During the second half, management has increased the proportion of own-buy activity and investment into inventory to improve brand selection and increase gross profit margin.

MySale's financial position remains strong and the Group has a robust balance sheet with A$40 million net cash at the end of June 2015 and investment in working capital of $40 million. It is anticipated cash balances shall increase through the current financial year as the investment in working capital partially reverses.

The Group anticipates that the positive momentum of the second half FY2015 shall continue into the current financial year with increasing revenues, improving gross profit margins and careful control of costs delivering an expected return to EBITDA profitability in the coming year.

Change of Nominated Advisor

The Group has appointed Zeus Capital as Nominated Advisor and Sole Broker to the company with immediate effect.

Directorate Changes

Having successfully guided the Group through a period of substantial growth and an IPO the Group's non-executive Chairman, David Mortimer AO, who is based in Australia, is to remain on the Board as a non-executive director but will step down from his chairmanship with immediate effect.

The Group's other Australia based non-executive Director, Adrian MacKenzie, will leave the board with immediate effect in order to dedicate sufficient time to his other business interests.

Carl Jackson, Chief Executive, commented

''The last 18 months have been exceptionally busy for the Group and in some respects quite challenging but we look to the future with renewed confidence; the momentum of restoring profitability continues into the current year and in the long term we shall benefit from the strong foundations we have laid.

''We would like to place on the record our appreciation of the support and guidance that David and Adrian have given us as Chairman and non-executive director respectively.

''Finally may I thank each and every member of our global team for their hard work and dedication in helping us achieve our objectives.''

Iain McDonald, non-executive Chairman, commented

"I am delighted to be joining the board of MySale. The Group possesses many fundamental strengths - notably its product sourcing skills, experienced management team, cash rich balance sheet, robust tech platform and substantial customer base. There is enormous potential to leverage these strengths and I look forward to working with the team to drive maximum shareholder value from these advantages."

It is anticipated that the Group's results for the period shall be announced on 29th September 2015.

Enquiries:

MySale Group plc

Carl Jackson, Chief Executive

+61 (0) 414 817 843

+ 44 (0) 7895 161 153

Graeme Burns, Corporate Development Director

+44 (0) 777 585 4516

Nominated Adviser & Broker

Zeus Capital

Nicholas How, John Treacy, John Goold

+44 (0) 20 7533 7727

Financial Public Relations

Maitland

Dan Yea

+44 (0)20 7379 5151

Notes to editors:

About MySale Group

MySale is a leading online retailer with established flash sales sites in Australia, New Zealand, South-East Asia and the United Kingdom providing a complete solution for brands to manage their inventory. The Company was founded in 2007 by Jamie Jackson and now has over 15 million members and operates websites in 8 countries, employing more than 400 people. The MySale websites (which operate under the 'OzSale', 'NZSale', 'SingSale', 'MySale', 'Cocosa' and 'buyinvite' brands) are available in Australia, New Zealand, the United Kingdom, Singapore, Malaysia, the Philippines, Thailand, and Hong Kong. The Group sources product from over 2,500 brands and suppliers and hosts flash sales that run for three days in each core market across ladies wear, menswear, children's wear, health, beauty and home wares. Only Mysale members can access sales and membership is free. The MySale online sites are supported by an international network of supply chain infrastructure that enables the Group to source products from around the world.