MXCP.L Regulatory News (MXCP)

26 Jan 2009 07:00



2ergo Group plc

("2ergo" or "the Group")

Recruitment of ActiveMedia Technologies Limited to Business Partner Programme

2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of Active Media Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme.

AMT are providers of mobile value added services and solutions, deploying mobile coupons, vouchers, tickets and loyalty programmes to create innovative customer relationship management solutions and mobile marketing campaigns. The company serves its Indian and European clients through offices in New Delhi, Mumbai and London, and its technology is currently integrated with most major mobile operators in India including Airtel, Vodafone, Idea, Reliance and Tata. AMT also provides services to major brands such as British Airways, Blockbuster, ABN AMRO, ING, Proctor & Gamble, Unilever, National Geographic, Cosmopolitan, Lenovo, Monster, Hyundai, Western Union and WPP.

Under the Business Partner Programme, and following earlier successful trials with some of its customers, AMT will promote 2ergo's MultiSend product to its Indian mobile network operator clients. MultiSend will enable the network operators to engage with customers, using a range of personalised and interactive SMS, MMS, voice and email messaging features, via a single application. The success of the MultiSend application has already been proven by O2  in the UK.

It is also anticipated that the partnership will take both companies into several new areas of technology development. The first of these will be 2ergo facilitating the integration of Broca plc's unique secure mobile technology which can ensure security across the mobile channel with AMT's patented and award winning mobile couponing and ticketing platform. AMT's platform enables mobile network operators, retailers and brands to deliver and redeem mobile coupons and tickets on any handset around the world, and is used by some of the UK's major cinema network promotion providers. By bringing these two unique technologies together the 2ergo Directors believe they can significantly increase the areas in which mobile ticketing and couponing can be sold globally.

Neale Graham, 2ergo's Joint Chief Executive commented: "The Indian market offers fantastic growth potential for 2ergo and in AMT we have found a partner who not only has great complementary technology but also vast experience of the mobile space in the region. With over 300 million mobile subscribers in India, and subscriber numbers increasing by an estimated 5 to 8 million per month, we are confident that this first move into India will deliver substantial rewards for the Group." 

Raj Singh, Managing Director, AMT India added: "Having already worked with the team at 2ergo on other projects, we are delighted to formally enter their Business Partner Programme. This agreement is a tremendous opportunity to re-sell 2ergo's product suite into India where cost effectiveness is essential when communicating with large volumes of people in such an enormous, fragmented region.

"In India the mobile phone is poised to be a powerful direct channel in a market lacking widespread fixed line broadband penetration," he added. "Unlike the European and North American markets, in India the mobile phone is regarded as the "first screen" rather than the "third"."

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About 2ergo

2ergo is a leading provider of interactive and multi-channel communications solutions using mobile technologies, fixed-line telecommunications and the internet. Powered by the Group's MultiServe Platform, 2ergo delivers solutions and services to many sectors of industry, with clients that range from SMEs to multi-national enterprises, to public sector organisations. The Group's expertise enables organisations to advance their use of technology, to switch on new revenues, optimise business processes and open up new marketing channels.

Headquartered in Lancashire, United Kingdom, the Group is listed on AIM, a market of the London stock exchange (AIM: RGO).