MXCP.L Regulatory News (MXCP)

8 Oct 2007 07:01

2 ergo Group plc08 October 2007 Embargoed until 0700hrs 8 October 2007 2ergo Group plc "2ergo" or "the Group" 2ergo Launches Next Generation of Interactive Messaging 2ergo, the AIM listed provider of convergent mobile communication solutions, ispleased to announce the launch of its MultiSend messaging suite, a range ofproducts that will introduce a new level of interaction and engagement betweenorganisations and their target audience. Neale Graham, Joint CEO of 2ergo commented: "We believe the next generation ofinteractive messaging is based around messages which are more personalised,offer an in-built response mechanism and allow consumers to interact with brandsusing the form they choose, whether that's SMS, MMS, E-mail or Voice. MultiSendalso allows organisations to achieve this next level of interaction from asingle application." Companies that have already signed up for the MultiSend suite include the travelgiant Thomas Cook, the major UK car rental company National Car Rental, and thepublishers Reed Business International. The suite gives organisations the capability to fully automate many of theirregular outbound communications and to engage in one-to-one dialogue with theirtarget audience, not only to encourage rapid responses, but to also concludemany forms of business transactions. For example, appointment and paymentreminders, membership and subscription renewals, or marketing campaigns andcustomer surveys. Whether the audience is tens, hundreds or millions of people, each message canbe personalised to encourage higher levels of interaction. When responses arecaptured, MultiSend intelligently recognises each person, the nature of thetransaction and the next action to take. For example, whether to send a furtherpersonalised and interactive message to a customer, or trigger an alert to acustomer services representative to mail out a brochure or call the customer. Testament to the system's innovative design and the benefits it offers toorganisations wishing to interact effectively and efficiently with their targetaudience, MultiSend has already been recognised by the industry, receiving acommendation for innovation at the Call Centre Expo awards in Birmingham lastmonth. Continues Neale Graham: "MultiSend is ideal for organisations in sectors such asfinance, insurance, government and travel & leisure, which have a large customerdatabase. In one integrated solution, businesses can enjoy the best of SMS, MMS,Voice and Email messaging with the information at their fingertips,communicating effectively with their target audience to drive response rates andultimately sales." For further information, please contact: 2ergo Group plc 01706 221 777Neale Graham, Joint CEOBarry Sharples, Joint CEO Tavistock Communications 020 7920 3150Lulu Bridges / Andrew Dunn - ends - Notes to Editor 2ergo is a leading provider of interactive and multi-channel communicationssolutions using mobile technologies, fixed-line telecommunications and theinternet. Powered by the Group's Multiserve Platform, 2ergo delivers solutionsand services to many sectors of industry, with clients that range from SMEs tomulti-national enterprises, to public sector organisations. The Group'sexpertise enables organisations to advance their use of technology, to switch onnew revenues, optimise business processes and open up new marketing channels. Headquartered in Lancashire, United Kingdom, the Group is listed on AIM, amarket of the London stock exchange (AIM: RGO). This information is provided by RNS The company news service from the London Stock Exchange