MXCP.L Regulatory News (MXCP)

16 May 2012

2ergo Group plc

Agreements with major EPoS manufacturers and distributors

2ergo Group plc (AIM: RGO, "2ergo" or "the Group"), the mobile solutions company, has today announced agreements with six major EPoS manufacturers and distributors in support of podifi™, its recently launched contactless mobile technology. Following extensive testing, the Group now holds formal partnerships with Casio Electronics, YCR (UK distributor for Sam4S and Samsung EPOS), ICR Touch, Geller, Uniwell and Sharp Electronics, collectively representing a significant portion of the UK market, accounting for over 500,000 EPoS installations in the UK.

Until now, a key challenge that has prevented the mass adoption of mobile couponing, mobile loyalty and mobile payments within the retail sector, has been the redemption of the offer at the cash till or point of sale. Existing technologies have tended to be expensive, requiring a significant upfront investment in handset upgrades and cumbersome EPoS integration. By contrast, podifi™ is a simple "plug and play" mobile solution, which allows fast, contactless transactions to be executed simply by tapping any smartphone on a small, low-cost pod attached to the cash till.

The podifi™ mobile marketing platform is a simple self-service web tool which empowers merchants to create, launch and manage mobile coupon based offers, deals or loyalty programmes within minutes. podifi™ gives merchants complete control over their campaigns, whilst also providing extensive analytics of all of their customers' transactions over the pod.

podifi™ makes use of standard technology already used in smartphones, requires no additional handset chip and is fully integrated with the vast majority of EPoS systems in use today.This means that mobile coupons and vouchers can be redeemed, mobile loyalty cards can be swiped and mobile payments transacted at the point of sale, without the intervention of sales staff in store. A simple interface ensures rapid integration with existing applications. Furthermore the podifi™ pod is not limited by the number of different promotions it accepts, allowing merchants the freedom to accept and reconcile coupons from third parties as well as their own offers.

As a result of the agreements announced today, the technology has now been endorsed by the majority of the UK's major EPoS manufacturers and distributors, prior to its full commercial roll-out.

Neale Graham, CEO of 2ergo, said:

"Partnering with leading EPoS manufacturers and distributors is a key element of our roll out strategy, and we are delighted with the support we have received to date in endorsing this technology.

"Whilst podifi™ is extremely simple to implement, partnering with EPoS industry leaders means that retailers can be sure that it is fully compatible with their existing systems.

"We firmly believe that podifi™ is the missing piece in the point of sale voucher, coupon and contactless mobile payment world. Following months of extensive testing and collaboration, that view has now been validated by EPoS leaders and professionals. We are now ready to execute our aggressive rollout strategy".

Commenting on the agreement Paul Jowett, MD, of YCR said:

"We are delighted to be able to confirm the compatibility of the SAM4S range of cash registers and touch screen terminals for use with podifi™. It is one of the most innovative and exciting things to happen to the high street for many years! At last, a technology that will help drive consumers towards and not away from our high streets."

Colin Ringer, CEO and Co-Founder of ICR Touch added:

"podifi™ is an excellent example of combining our till systems and software with mobile and point of sale redemption. This should help businesses of all sizes to run effective marketing and loyalty campaigns in an incredibly simple way."

Enquiries:

About 2ergo

2ergo Group plc (AIM: RGO, "2ergo" or "the Group"), the owner and international provider of innovative, proprietary contactless mobile technology podifi™ delivers coupons and vouchers, loyalty, proximity and payment solutions to organisations of all sizes in order to them to develop and execute their mobile strategy.

Market leading brands such as Aviva, Ladbrokes, PizzaExpress, Rightmove, O2, Orange, Talk Mobile, Transport for London, Phones4U, Procter & Gamble and Visit England have all benefited from 2ergo's end-to-end mobile solutions to increase sales, mobilise business processes, reduce costs and enhance customer relationships. podifi™ is the culmination of 12 years' experience in delivering customer acquisition technology for clients including Orange Wednesdays, reputed to be the world's most successful mobile loyalty programme.

Headquartered in the UK, 2ergo has been a pioneer of enabling innovative mobile business solutions since 1999. 2ergo is an exclusive Mobile Partner for Microsoft's Innovation Outreach Programme.

For more information visit www.2ergo.com

About podifi™

The podifi™ mobile marketing platform is a simple self-service web tool which empowers merchants to create, launch and manage mobile coupon based offers, deals or loyalty programmes within minutes.

Based around small, low-cost pods, podifi™ offers retailers the ability to build intimate customer relationships by enabling fast, contactless transactions via any smartphone, simply by tapping the phone on the pod. This means that mobile coupons and vouchers can be redeemed, mobile loyalty cards can be swiped and mobile payments transacted, without the intervention of sales staff in store. podifi™ gives merchants complete control over their campaigns, whilst also providing extensive analytics of all of their customer's transactions over the pod.

podifi™ makes use of standard technology already used in smartphones, and requires no additional handset chip or hardware (such as barcode readers or PIN machines) or staff training. The technology is compatible with all currently available smartphones and has been designed to interact seamlessly with near field communications (NFC) handsets as and when they are made available.