Motive Television Plc Regulatory News (MTV)

Motive Television Announces Significant Milestones in Major Commercial Project with Sagemcom and Digiturk

First use of Television Anytime technology in Satellite Broadcasting Scheduled for Launch this Autumn

London: __ September 5th, 2011 -- Motive Television plc is pleased to report that it has made significant progress towards the first commercial implementation of its Television Anytime technology in the satellite broadcasting sector. Television Anytime is currently in commercial operation by television broadcasters in Europe and in planned field trials in the United States.

On 18 October 2010, Motive announced that its majority-owned subsidiary, Adecq Digital S.L., had signed a confidential agreement anticipated to be worth approximately $1.1 million in revenue in the first year with a major European television technology provider to integrate its Television Anytime (formerly Bestv®) non-linear TV software into a major European satellite broadcaster's transmission system and into consumer set-top boxes. Under this agreement, Motive also receives continuing royalties based on the number of set-top boxes ordered with Motive's Television Anytime technology.

Given the success and completion of the initial phase of the implementation, Motive is now able to announce that its agreement is with Sagemcom, a leading European provider of Digital Set Top Box solutions. The Motive Television Anytime technology is being provided to Digiturk, a Sagemcom customer and leading satellite television operator in Turkey that broadcasts Turkish programming to viewers in Turkey and around the world.

The installation of the major components forming the backbone of the Motive Television TV Anytime head-end (production system) has been completed at Digiturk premises in Istanbul, Turkey. The installation of Motive's head-end technology has been validated and accepted by both Sagemcom and Digiturk.

The scope of Motive's technology for Digiturk includes Hybrid STB (DTH + IP/OTT) service in Turkey with features including Autorecording, PushVoD over DVB-S, PushVoD over IP and Pull VoD.

Field trials with the first batch of set-top boxes are planned for early autumn, with a commercial launch scheduled for the end of this year.

Motive's Product MD of Television Anytime, Puneet Teja, remarked, "Over the past nine months, our engineering teams have successfully adapted the Television Anytime technology to the satellite broadcasting environment, whilst at the same time developed customized features and capabilities as desired by our partners Sagemcom and Digiturk. The Motive team has met the technical challenge and delivered new technology on time and within budget."

Motive CEO Len Fertig added, "Turkey has enormous potential for growth; almost 18 million TV homes, an increasingly sophisticated urban population, and expanding commercial links with Europe. We are delighted to be playing a part in the launch of Digiturk's new services and look forward to making this innovative customer service a success in Turkey."

Contacts:

Notes to Editors

Motive Television provides digital television technology and services globally, enabling Television Anytime Anywhere. The market is driven by heightened consumer demand coupled with the mandatory switchover from analogue to digital broadcasting that, as mandated by the International Telecommunication Union, will come into full effect by 2015.

Motive Television provides broadcasters and platform operators with new sources of income and business models via its technologies:

Television Anytime is a technology that permits and enables broadcasters and platform operators to offer enhanced broadcasting services without the need for the Internet. Broadcasters can earn additional income through these services, including Catch-Up TV, Virtual Channels, Video-on-Demand and Targeted Advertising. Television Anytime is currently in commercial operation in Italy and successful tests have been carried out in the Czech Republic and Hungary.

Television Anywhere is an advanced multi-screen and place-changing television technology that allows a viewer to interact, control and watch their Internet-connected home television from a computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software orientated, does not require an additional box, and can be updated via software upgrades. US patent pending.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

http://www.motivetelevision.co.uk/ir/mtv/ir.jsp?page=home

About Digiturk

Digiturk is the first digital platform in Turkey that operates since 2000 within Çukurova Group, which group also holds the Turkish leading mobile operator Turkcell and the broadband internet provider Superonline. As of end of May 2011, offering premium content through 197television, radio and interactive channels. DIGITURK has over 2.7 million subscribers with its well-established distribution and sales network in Turkey.

DIGITURK has been appealing to different tastes from movies, series from major Hollywood studios, local and international brands, to its exclusive football content. It holds exclusive rights for the Spor Toto Super League football matches until the end of the 2013-2014 seasons with HD (High Definition) quality.

It offers multi-channel subscription packages, VOD and pay-per-view content including general entertainment, sports, news, movies, adult, music, documentaries and children's programming. Recently, DIGITURK has extended its services through Broadband and Mobile internet where some of its content is now found under WEB TV and MOBİLE TV in Turkey under Digiturk's umbrella.

About Sagemcom

A French high-technology group with an international dimension, Sagemcom operates on markets of broadband (digital home, digital set-top box, broadband and residential terminals), telecom and energy (M2M, telecommunications infrastructure, smartgrid and metering), and management of documents (printing terminals, software and solutions, digital production workflow).

With a turnover of over 1.4 billion Euros, Sagemcom employs 6,000 people on five continents. Already a European leader in most of its key markets, Sagemcom aims to become a world leader in high added value communication terminals.

Sagemcom is strongly committed to sustainable development through the life cycle of its products: eco-design, energy consumption, ethical code of all its suppliers.

For more information: www.sagemcom.com 

Sagemcom booth at IBC: 1.F40