Mobile Streams Regulatory News (MOS)

5 Sep 2007 08:00

Mobile Streams plc05 September 2007 Mobile Streams releases Vuesia AI platform upgrade Mobile Streams announced today that it has released a major new upgrade to itsproprietary platform technology, Vuesia. Vuesia powers Mobile Streams' mobileservices as well as those of its partners and customers. The new platformversion- called Vuesia AI (for Artificial Intelligence)- simplifies the processof launching and managing mobile content globally through the use of automatedfunctionality. New features supported by Vuesia AI include: - Automated bid management tool for managing returns generated frommobile search engines. Calculation of real-time Return on Investment for keywordcampaigns so that bidding levels can be automatically updated based on purchaseto click conversion rates. - Simplified, consumer friendly user interface to the platform for easyuploading of digital assets for mobilization. The addition of a front endapplication for simply accessing the Vuesia platform features. - Support for media sharing services. For example, a consumer uses theirmobile phone to take a short video. The consumer then enters a short descriptionand uploads the video to their personal profile. Their approved friends areautomatically notified and the content is instantly accessible via a WAP siteand the Internet. Friends can share the video regardless of access device. - Mobile social networking. For example, a consumer creates a group pagefor their circle of friends. All consumers of these groups receive updates onany new media/ comments posted by other consumers and can tag or comment on anyposted media. Consumers can use this group feature to easily share their videosor photos taken using only their mobile phone. - Support for advertising. For example, a sports team creates a groupfeaturing downloadable ringtones, backgrounds and videos. Consumers who jointhis group can engage with the club via promotions such as "Vote for yourfavorite goal", "send us your video at a game" or real-time match highlights.The group is promoted via targeted banner ads on mobile and web sites. - Device Agnostic Media allowing users to easily share and promotedigital media between different portable devices including iPods and PlayStationPortables as well as thousands of different mobile phones, both to and from theweb. - Built on a stable business ready technology engine that has beenpowering Mobile Streams' business for several years, allowing new customers tobenefit from a real world mobile platform to quickly grow their mobile presence. Glenn de Smidt, CTO Mobile Streams commented: "The new Vuesia AI platformupgrade allows the platform's powerful functionality to be used in more customerand consumer friendly ways. We look forward to using Vuesia AI to power manyinnovative new services of our own and from new and existing customers andpartners." Commenting, Simon Buckingham, CEO of Mobile Streams said: "Our company vision isto make mobile content seamlessly and easily available to any mobile phoneanywhere in the world. Because of its powerful features and functionality,Vuesia AI brings that vision much closer to reality. Enquires: Mobile Streams 020 7395 2000Simon Buckingham, Chief Executive OfficerJames Colquhoun, Chief Financial Officer This information is provided by RNS The company news service from the London Stock Exchange