Mobile Streams Regulatory News (MOS)

6 Aug 2007 11:06

Mobile Streams plc06 August 2007 Private Media Group and Mobile Streams Announce Exclusive Global Off-PortalMobile Partnership BARCELONA, SPAIN and NEW YORK, NY- August 6, 2007 -- Private Media Group, Inc.(NASDAQ: PRVT), a global leader in adult entertainment, and Mobile Streams, thepremier global mobile music and media provider, today announced the twocompanies have entered into an exclusive global partnership to distributePrivate's premium adult content through Mobile Streams platform for off-portalmobile services. Under the terms of the agreement, Private's content will be sold to consumersvia Mobile Streams' proprietary Vuesia technology platform. The Private contentwill be marketed through the Company's multiple distribution platforms includingwww.private.com, magazines and DVDs, as well as using mobile search engineswhich are rapidly being deployed by mobile network operators. "Private has always been at the forefront in leveraging new media platforms fordistribution of its content," stated Peter Cohen, COO of Private Media Group. "The partnership with Mobile Streams demonstrates our ongoing commitment tofurther maximize the Private global brand." The agreement includes access to Private's proprietary content library. MobileStreams will use its Vuesia platform to manage the bidding on relevant keywordsand present Private's content in mobile search results. Vuesia is integratedinto all major search engines, including Google, Yahoo and Microsoft. "We are delighted to widen our existing on portal partnership with Private toinclude direct to consumer channels," stated Simon Buckingham, CEO of MobileStreams. "Combining Private's high quality content with Mobile Streams'technology and distribution creates an exciting and market leading exclusiverange of premium branded content services for consumers around the world." "We believe there will be strong growth for off portal delivery of content,"continued Peter Cohen. "This partnership will facilitate our ability to maximizerevenues in this strategic area of wireless content distribution." The first joint off-portal services are initially being launched in Europe, withother territories to follow during the course of 2007. About Mobile Streams Mobile Streams is a leading provider of music, comedy, sport and entertainmentcontent to handsets and other wireless devices, whose mobile expertise anddistribution platform, "Vuesia," is used globally by some of the world's largestmedia groups and mobile phone networks including Vodafone, and 3 in the UK,America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada andDobson in the US. "Vuesia" is Mobile Streams' full service enterprise mobile media managementsolution. "Vuesia" facilitates content ingestion, management, delivery, billingand reporting. The Company creates, licenses and delivers quality content to Mobile NetworkOperators (MNOs) and consumers in the form of ring tones, graphics, video clipsand other products. It has developed relationships with both content owners andMNOs which enable it to act as an intermediary, providing an end-to-end serviceencompassing a broad range of elements from content licensing to contentproduction, account management and channel management. Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico,Chile, Colombia, Sydney and Singapore and has approximately 100 employees. For more information, please go to www.mobilestreams.com. About Private Media Group Private Media Group is the global leader in adult entertainment. An industryinnovator since 1965, Private distributes premium content across multipleplatforms including VOD/IPTV, wireless, broadband, television, DVDs andmagazines. Private's web site, is one of the most visited adult entertainmentchannels on the Internet. Private Media Group owns the worldwide rights to itsextensive archive of top-quality content, and also licenses its "Private" and "Silver Girls" trademarks internationally for a range of consumer products andservices. For more information, please visit www.prvt.com. For further information please contact: Private Media Group Leslie Amadio Public Relations Tel: +34 93 590 70 70 Mobile Streams Simon Buckingham, Chief Executive Officer James Colquhoun, Chief Financial Officer Tel: +44 207 395 2000 This information is provided by RNS The company news service from the London Stock Exchange