Mirriad Advertising Regulatory News (MIRI)

30 March 2026

Mirriad Advertising plc

("Mirriad" or the "Company")

Trading Update

Mirriad, a leading provider of virtual product placement ("VPP"), provides a trading update on the first quarter of 2026.

The Company's trading update, announced on 14 January 2026, noted that it was cautiously optimistic about Mirriad's outlook and that it was optimistic for a potentially significant uptick in sales during February and March. This was in part due to expectations discussed with partners and a seasonal sales increase expected during Ramadan in the Middle East. However, geopolitical events, principally the conflict in Iran, regrettably had a major impact on sales during the period, meaning this did not materialize as anticipated.

The Company is pleased to announce that during the quarter it entered into a services agreement (the "Agreement") with one of the UK's largest media conglomerates. Under the terms of the Agreement, Mirriad will provide the company with its VPP solution and try to help them scale incremental revenue through utilizing Mirriad's VPP solution. The client is currently in market to brands for a go-to-market test campaign.

As at 27 March 2026, the Company had cash and cash equivalents of c. £675k. Costs continue to be carefully managed, however it is anticipated that the Company will be required to secure further funding prior to the publication of its annual report and accounts for the year ended 31 December 2025. Further updates will be made at the appropriate time.

For further information please visit www.mirriad.com or contact:

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform can dynamically insert products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in: EMEA, the US (via a Joint Venture with Rembrand), and India.