Mirriad Advertising Regulatory News (MIRI)

14 April 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad partners with Harmonic to enable premium, targeted dynamic brand insertion

Media companies can unlock new placement and targeting opportunities

Mirriad, the leading in-content advertising company, today announces it has partnered with Harmonic Inc. ("Harmonic") to boost broadcasters' ability to target audiences with its cutting-edge dynamic brand insertion solution.

Harmonic is the worldwide leader in virtualised broadband and video delivery solutions, enabling media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally.

Bringing together two market-leading technologies, the partnership means Mirriad's virtual product placement insertion technology will be integrated with Harmonic's VOS®360 SaaS.

Stephan Beringer, CEO at Mirriad, said: "This partnership is another step forward on our programmatic path and it gives Harmonic's broad client roster of broadcasters and video service providers the ability to benefit from targeting viewers with our in-content ads dynamically, at scale.Harmonic's VOS360 SaaS is a market-leading solution that provides agility, resiliency, security, scalability and server-side ad insertion for superior viewing experiences. We look forward to this agreement enabling our in-content ad insertions to be added with frame accuracy into broadcast and streaming content."

Gil Rudge, senior vice president, video products and solutions at Harmonic, said: "Our partnership with Mirriad enables media companies to monetise their content more effectively, without increasing the frequency of ads shown per hour. This game-changing partnership expands revenue potential for content owners, delivering a truly winning solution at scale."

Harmonic will showcase this integrated dynamic brand insertion solution at the 2023 NAB Show in Las Vegas.

ENDS

About MirriadMirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and Asia.

Enquiries:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Via Charlotte Street Partners or Panmure Gordon

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

James Sinclair-Ford / Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500 

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

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About Harmonic

Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.