Mirriad Advertising Regulatory News (MIRI)

THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF IRELAND, NEW ZEALAND, JAPAN, THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

FOR IMMEDIATE RELEASE

19 December 2017

Mirriad Advertising plc

("Mirriad" or the "Company" and together with its subsidiaries "the Group")

First Day of Dealings

Mirriad Advertising plc, the global video advertising company and developer of native in-video advertising ("NIVA"), is pleased to announce that admission to trading and dealings in its ordinary shares of £0.00001 each ("Ordinary Shares") on the AIM market of London Stock Exchange plc ("Admission") will commence at 8.00 am today under the ticker MIRI and ISIN number GB00BF52QY14.

The total number of Ordinary Shares in the Company in issue immediately following Admission will be 101,896,911, each with equal voting rights. The total voting rights figure can be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change of their interest in, the Company under the Disclosure, Guidance and Transparency Rules of the Financial Conduct Authority. Copies of the admission document published by the Company on 8 December 2017 in connection with Admission ("Admission Document") are available at the registered office of the Company, subject to applicable securities laws or regulation, and can also be found at www.mirriadplc.com.

Enquiries:

Important Notices

Neither this announcement nor any copy of it may be taken or transmitted, published or distributed, directly or indirectly, in, into or from the United States of America (including its territories and possessions, any state of the United States and the District of Columbia (the "United States" or the "US")), Australia, Canada, , the Republic of Ireland, New Zealand, Japan or the Republic of South Africa or to any persons in any of those jurisdictions or any other jurisdiction where to do so would constitute a violation of the relevant securities laws of such jurisdiction (each a "Restricted Jurisdiction"). Any failure to comply with this restriction may constitute a violation of United States, Australian, Canadian, Irish, New Zealand, Japanese or South African securities laws.

This announcement does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for any shares or other securities in any Restricted Jurisdiction. The conditional placing of Ordinary Shares by Numis and Baden Hill ("the Placing") and the distribution of this announcement and other information in connection with the Placing and Admission in certain jurisdictions may be restricted by law and persons into whose possession this announcement, any document or other information referred to herein comes should inform themselves about and observe any such restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction. Neither this announcement nor any part of it nor the fact of its distribution shall form the basis of or be relied on in connection with or act as an inducement to enter into any contract or commitment whatsoever.

This announcement is directed only at persons whose ordinary activities involve them in acquiring, holding, managing and disposing of investments (as principal or agent) for the purposes of their business and who have professional experience in matters relating to investments and are: (i) if in a member state of the European Economic Area ("EEA"), Qualified Investors as defined in article 2.1(e) of Directive 2003/71/EC as amended, including by the 2010 Prospectus Directive amending Directive (Directive 2010/73/EC) and to the extent implemented in the relevant member state (the "Prospectus Directive"); (ii) if in the United Kingdom, are Qualified Investors and (a) fall within article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the "Order") or (b) are persons who fall within article 49(2)(a) to (d) (high net worth companies, unincorporated associations, etc.) of the Order (all such persons together being referred to as "Relevant Persons").

This announcement must not be acted on or relied on by persons who are not Relevant Persons. Persons distributing this announcement must satisfy themselves that it is lawful to do so. Any investment or investment activity to which this announcement relates is available only to Relevant Persons and will be engaged in only with Relevant Persons. This announcement does not itself constitute an offer for sale or subscription of any securities in Mirriad Advertising plc.

The Ordinary Shares referred to in this Announcement have not been and will not be registered under the United States Securities Act of 1933, as amended (the "US Securities Act") or under the securities laws of any state or other jurisdiction of the United States, and may not be offered, sold or transferred within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the US Securities Act. The Ordinary Shares have not been and will not be approved or disapproved by the US Securities and Exchange Commission, any state securities commission or other regulatory authority in the United States, nor have any of the foregoing authorities passed upon or endorsed the merits of the Placing or the accuracy or adequacy of this announcement. Any representation to the contrary is a criminal offence in the United States.

Baden Hill, which is authorised and regulated in the United Kingdom by the FCA, is acting exclusively for the Company in connection with the Placing and Admission and will not be acting for any other person or otherwise be responsible to any person other than the Company for providing the protections afforded to clients of Baden Hill or for advising any other person in respect of the proposed Placing and Admission or any transaction, matter or arrangement referred to in this announcement.

Numis, which is authorised and regulated in the United Kingdom by the FCA, is acting exclusively for the Company and certain shareholders of the Company who are selling Ordinary Shares pursuant to the Placing ("Selling Shareholders") in connection with the Placing and Admission and will not be acting for any other person or otherwise be responsible to any person other than the Company and the Selling Shareholders for providing the protections afforded to clients of Numis or for advising any other person in respect of the proposed Placing and Admission or any transaction, matter or arrangement referred to in this announcement.

Neither Numis nor Baden Hill, nor any of their respective subsidiary undertakings, affiliates or any of their respective directors, officers, employees, advisers, agents or any other person accepts any responsibility or liability whatsoever for, or makes any representation or warranty, express or implied, as to the truth, accuracy, completeness or fairness of the information or opinions contained in this announcement (or whether any information has been omitted from the announcement) or any other information relating to the Company, its subsidiaries or associated companies, whether written, oral or in a visual or electronic form, and howsoever transmitted or made available or for any loss howsoever arising from any use of this announcement or its contents or otherwise arising in connection therewith and any liability therefore is expressly disclaimed.

Neither the content of the Company's website nor any website accessible by hyperlinks on the Company's website is incorporated in, or forms part of, this announcement.