MIRA.L Regulatory News (MIRA)

27 Mar 2007 07:05

Yoomedia PLC27 March 2007 YooMedia plc / Ticker: YOO / Index: AIM / Sector: Media 27th March 2007 YooMedia plc ("YooMedia" or "the Company") Launches New Unique Mobile Voucher Technology with L'Oreal YooMedia plc, the AIM-traded interactive media and games group, is pleased toannounce that it has launched a new proprietary mobile-based sales promotiontechnology with L'Oreal, which is trialling it as part of a nationwide haircolouring products marketing campaign. The newly developed technology, designed and developed by YooMedia, is centredaround mobile messaging and secure, stand alone interactive promotional consolesknown as 'Kerching kiosks', which together drive customers to the promoter'sevent or retail site. This exciting new initiative allows promoters to sendconsumers barcodes or pin numbers via SMS, which can then be exchanged forspecial offers at branded Kerching Kiosks. L'Oreal's pilot campaign involves distributing roadshow posters in Bluewatershopping centre to encourage consumers to respond by text to a promotionalnumber. The consumer will in turn receive a barcode from L'Oreal to theirmobile phone. By typing or scanning this into the Kerching units, the consumercan redeem L'Oreal prizes or discount vouchers. YooMedia Group Managing Director Neil MacDonald said, "Given the highpenetration of mobile phones in the UK, consumers are becoming increasinglyfamiliar with marketing messages via their mobiles, but our technology takes itone step further. Kerching delivers the offer straight to the mobile phone fromabove the line advertising and allows brand owners and advertisers to close thecommunication loop with the consumer. This campaign is yet further proof of howtechnology and marketing can work together to drive consumer behaviour. This isnot just for the future, consumers are ready for it today." Hal Kimber, Head of Online at L'Oreal comments, "L'Oreal's customers arebecoming increasingly sophisticated in their use of new technologies and it isimportant for the brand to move forward and adapt to how they want to beinteracted with. This trial will give us an insight into the effectiveness ofmobile marketing for the brand." * * ENDS * * For further information, visit www.yoomedia.com or contact: Michael Sinclair, Executive ChairmanNeil MacDonald, Group Managing DirectorYooMedia plc+44 (0) 20 7462 0870 Isabel CrossleySt Brides Media & Finance Ltd+44 (0) 20 7242 4477 Howard Robinson/Joe PalmerEarly DoorsT: 0207 754 5560E: howard@earlydoors.com / joe@earlydoors.com YooMedia plc YooMedia plc is one of the UK's leading interactive entertainment content andservice providers. It conceives and delivers interactive content with whichbrands can engage and secure transactions from their consumer base. Thisactivity takes place across and can integrate multiple platforms, includinginteractive television, the web and mobile phones. The Company's client base includes broadcasters & content owners; brand ownersand advertisers; gaming operators, and retailers and service providers. This information is provided by RNS The company news service from the London Stock Exchange