MIRA.L Regulatory News (MIRA)

4 Aug 2005 09:30

Yoomedia PLC04 August 2005 4 August 2005 YooMedia's Dateline launches mobile video dating with 3 YooMedia plc, the interactive media group, has today launched the UK's firstmobile phone video dating service in association with 3, the UK's leadingthird-generation network operator. The service, operated by YooMedia's Dateline subsidiary, will be available fromtoday to the entire 3 customer base, which is currently 3.2 million subscribers. The Dateline 3G service enables mobile subscribers to find a prospective partnerusing the power of video through a simple and intuitive user interface on amobile handset. The mobile video service is the latest in the Dateline productportfolio, which includes services for Internet, Interactive TV, IVR and mobileSMS and MMS - all tied into a large database of active single people and asophisticated matching system. Dateline 3G allows mobile users to create a sign-up, create a profile and toreview prospective partners through their mobile phone. The service is designedto fit the particular operability of mobile phones by providing very simplenavigation, timely updates, and content packaged in small clips. While the launch of this product is in the ordinary course of business forYooMedia, it represents an important strategic goal. The directors do not expectthe new service to have a material impact on the company's financial results forthe year ending 31 December 2005. However, they are optimistic about thecontribution that will be made in the following financial year. Neil MacDonald, group managing director of YooMedia, said: "The mobile phone isthe obvious device for people interested in dating to use and the video clipsreally make the experience work. This is another example of YooMedia being ableto leverage its excellent content and brands across all platforms." Enquiries Neil MacDonaldGroup managing directorYooMedia plc+44 (0) 20 7462 0870 John Murray/Sorrel BeynonPowerscourt PR+44 (0) 20 7236 5615 This information is provided by RNS The company news service from the London Stock Exchange