MIRA.L Regulatory News (MIRA)

24 Jan 2006 07:00

Yoomedia PLC24 January 2006 24 January 2006 YooMedia plc ("YooMedia" or the "Group") Agreement with Inferno YooMedia, the AIM-traded interactive media and games group, has signed anagreement with their strategic partnership agency Inferno to provide all thedigital elements for their client Anheuser-Busch's UK 2006 FIFA World Cup(TM)on-pack promotion. The technology provided by YooMedia Enhanced Solutions ('YES') focuses onincorporating interactive mobile solutions such as SMS, MMS, JAVA and WAP withinthe overall promotional mechanic. The agreement is a result of a developmentdrive within YES, which has recently also signed deals with leading blue chipcompanies including Nestle, Boots and Visa. YooMedia Group Managing Director Neil MacDonald said: "This activity has comethrough our strategic partnership with creative agency Inferno. It raises ourprofile and demonstrates a strong vote of confidence in YooMedia's technologyand its innovative team. "Mobile techniques are becoming increasingly central to marketing programmesacross a broad spectrum of companies. As a leader in this field we are ideallyplaced to take advantage of this growth, combining interactive television andmobile and web content solutions in order to facilitate cost-effectiveresponsive marketing campaigns." * * ENDS * * Contacts:YooMedia plcNeil MacDonald, Group Managing DirectorTel: 020 7462 0870 St Brides Media & Finance LtdIsabel CrossleyTel: 020 7242 4477 Notes on YooMedia plc YooMedia is one of the fastest growing interactive entertainment companies inthe UK. Essentially, it develops and delivers premium interactive content andservices to households and individuals via TV, the web, telephony and mobilephones. It has four main divisions: • YooMedia Dating - manages dating brands including Dateline and Avenues from over 20 locations throughout the UK. Operates across traditional media, digital TV, internet and mobile phones. • YooMedia Gambling & Games - interactive fixed odds, play for fun casino and poker related games services for digital TV, the web and mobile phones. Brands include Channel 425, while it also manages YooPlay, the only interactive games channel found on all four Digital TV platforms in the UK and Avago, which was established by YooMedia and is now managed on behalf of Gala Group. • YooMedia Enhanced Solutions (YES) - delivers interactive content that enhances consumer and audience experiences. Customers include the BBC, Nestle, Celador, William Hill, Channel 4, The Cartoon Network and HR Owen. • YooMedia Public Sector - provides digital solutions/media services to leading public sector organisations including the NHS Direct Interactive TV service for the Department of Health, the Learning and Skills Council TV Kickstart service and a range of local authority TV services. The Group's experienced management team includes: Chairman, Dr. MichaelSinclair, who holds a number of directorships in both the UK and the USA havingpreviously founded Lifetime Corporation; and Managing Director, Neil MacDonald,whose career spans 11 years in multimedia and interactive sectors plus a further19 years in the retail industry. This information is provided by RNS The company news service from the London Stock Exchange