MEAL.L Regulatory News (MEAL)

23 May 2022

Parsley Box Group plc

("Parsley Box", the "Company" or the "Group")

Marketing Director Appointment

Parsley Box, the direct to consumer provider of ready meals focused on the over 65s is pleased to announce the appointment of Jo Coomber as Marketing Director.

Jo will join the team in June and will be responsible for leading the Group's refreshed marketing strategy and further developing the Parsley Box brand.

Prior to joining Parsley Box, Jo held board level brand strategy, commercial, marketing, communications and insights focused roles, including Director of Public Engagement for the National Galleries of Scotland and Marketing Director at Dobbies Garden Centres.

At the National Galleries, Jo led a team responsible for using data and insights to create commercial growth and audience engagement, and at Dobbies Garden Centres she was responsible for multi-channel marketing and brand leadership for the stores and ecommerce. In both roles she closely marketed to the over 65s audience segments. Jo has also held senior marketing and communications roles with Standard Life, Elmwood Design consultancy and Sony Ericsson.

Kevin Dorren, CEO, said:

"We are absolutely delighted Jo is joining the team. We have taken our time to find the right mix of skills, values, and experience for this important role. Her knowledge of our often overlooked and poorly understood target demographic will be invaluable for the growth of Parsley Box and will help drive cost effective customer engagement and acquisition."

For more information, please contact:

Notes to editors:

Parsley Box was founded in March 2017 specifically to target the fast-growing and underserved over 65s demographic. The Group promotes, supports, and celebrates independent living and wellbeing by making mealtimes for the over 65s easier and more enjoyable. The product range comprises over 120 products, of which over 50 are single portion sized meals spanning various popular cuisines. The dishes are made in the UK using the highest quality ingredients and provided at a competitive price point with quick delivery times to the customer's door.