MAIS.L Regulatory News (MAIS)

blur Group plc

("blur Group", the "Group" or the "Company")

Quarterly Metrics Update

blur Group plc (AIM:BLUR), the world's first enterprise services platform and marketplace, is pleased to provide the market with its Q3 2015 key metrics:

**blur defines the Enterprise as a business with 50 or more employees

The Company is pleased to report that is has completed its transition from pursuing individual projects to a fully Enterprise-Focused model, concentrating on acquiring more mature, loyal accounts with a higher propensity for repeat business.

The proportion of Enterprise projects 'Pitching On' the blur Group platform increased to 49% of all projects in Q3 2015 (Q2 2015: 29%). The conversion rate of 'Pitching On' projects to 'Completed' has improved to 73% (Q2 2015 - 73%, Q1 2015: 45%). Repeat projects during the period were up to 54% of Completed project numbers (Q2 2015: 43%).

blur group is starting to see revenues from a wide range of premium, higher margin services introduced in June 2015, aimed at the Company's Enterprise customer base, including blur Data, a subscription-based data tool. blur Group is also seeing revenues being achieved through the launch in June 2015 of its Enterprise Subscription plans.

Implementation of Single User Access Fees, coinciding with higher conversion rates, will lead to a reduction in revenue from cancellation fees in H2 2015 as the quality of projects progressing through the platform improves. Q3 2015 saw the addition to the platform of further Enterprise customers including a FTSE-100 UK oil and gas company, a US-based business service company, and a UK local government body.

The improvements the Group has made in automation and processes in the platform and the business have resulted in a reduction of full-time headcount from 65 at the end of 2014, to 54 at the end of Q3 2015. Based on continuing these improvements, further structural changes will be made as efficiencies develop.

The Company's 'Pay Per Click' advertising costs reduced by approximately 95% at the end of Q3 2015 as blur Group redirected marketing resources and activities to targeted Enterprise accounts.

Other cost initiatives are being actioned in Q4, which are aimed at achieving further reductions in cash outflows in the quarter and into 2016. These include, but are not limited to, reductions in technology costs including extending the use of outsourcing arrangements and further reductions in facility, finance and administration expenses.

blur Group also made additional investments in customer collections from late Q3 2015.

The Group's cash balance at the end of Q3 2015 totalled US$8.8 million.

Philip Letts, blur Group CEO, commented:

"We are satisfied with the progress made in Q3 2015. Our transition to the Enterprise-focused model is complete, with the entire Group now 100% focused on Enterprise account acquisition and delivery. We are seeing significant progress on our key metrics as Enterprise businesses become a larger proportion of our portfolio.

"We have taken and continue to take resolute measures to lower our costs, narrow our losses and reduce cash burn. We plan for these measures to be completed by the end of Q1 2016, providing us with strong foundations for 2016 and beyond."

For further information, please contact:

blur Group plc investors@blurgroup.com

Tim Allen Tel: +44 (0) 1392 927618

N+1 Singer

Shaun Dobson/Jen Boorer Tel: +44 (0) 20 7496 3000

Yellow Jersey PR

Dominic Barretto/Alistair de Kare-Silver Tel: +44 (0) 773 807 6304

About blur Group plc at blurgroup.com

blur Group operates the world's first Enterprise Services Platform and Marketplace. To date over 65,000 businesses have adopted blur to buy or sell services online, including companies like, Tesco, Danone, Daily Mail Group, Argos and PwC submitting over $450m of services requirements to blur Group's platform.

blur Group is a public company listed on the London Stock Exchange's AIM market (BLUR) and is headquartered in the UK with regional sales offices in the US and Europe.