MAIS.L Regulatory News (MAIS)

July 3rd, 2013

blur (Group) plc

("blur," the "Group" or the "Company")

Product Launch

Sensing the perfect pitch

Intelligent, auto-matching learning algorithms enrich blur's s-commerce platform

blur (Group) Plc (BLUR), the technology company that's reinventing commerce at blurgroup.com, today announced the launch of blurSense, an intelligent decision and recommendation engine which further automates the pitch selection stage of blur's 4-step online Exchange process, increasing the scalability of the Exchange. blurSense mines extensive expert and project information and combines this with intelligent learning algorithms to provide an automated way to rank and match pitches with projects.

The intelligent app could prove foundational for blur Group in its pioneering drive to use its industry changing Cloud platform to architect and automate the entire business services process from project submission to solution: with service provider discovery and selection, procurement, project management, rating and payments.

Features of the app include:

● Self learning algorithm automates recommendations based on experiential criteria

● Algorithm increases in accuracy as new data sets are introduced

● Analytic Hierarchy Process (AHP) creates an automated decision making model

● Bayesian advanced engine breaks down complex decisions into a hierarchy of more easily comprehended criteria

● Higher standard of pitches for customers as service providers understand the factors that affect their blurSense score.

blurSense not only provides accurate trust ratings within the Exchange, but because of the scale of projects, customers and experts running through the engine, it constantly improves its accuracy and relevance.

Philip Letts, CEO blur Group said "blurSense brings a new generation of intelligent apps to the Exchange platform. Introducing ratings and reviews to a b2b platform is a key component of s-commerce: now blurSense can be used to further automate pitch and project matching at scale. The self-learning algorithm is one of blur's most innovative pieces of platform technology to date and will result in shorter pitch review timelines, as well as an even better experience for all Exchange users."

blurSense furthers blur Group's position as first mover in the $2tn s-commerce market. The rapid growth of experts and customer projects, with 1,000 new businesses adopting the Exchange each month, ensures that the dataset is scaling constantly and retains a competitive stronghold.

For further information please contact:

About blur (Group) plc at blurgroup.com

blur Group is a technology company reinventing how businesses do commerce at blurgroup.com. Its Global Services Exchange delivers services differently: a new way to buy, manage and pay for core services. Over 30,000 businesses in 141 countries have adopted this s-commerce platform and changed the way they work.

blur Group (BLUR) is a public company headquartered in the UK with offices in the US and Europe. It is listed on the London Stock Exchange's AIM market. blur was founded in January 2006 and launched in alpha in 2007 with the full, formal launch of the Global Services Exchange in January 2010. At that time, just over three project briefs per month were submitted. Now 100 projects per month from companies like Broadridge, Coral, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco are received. Over the same time, average brief value has grown from approximately $1,500 in 2010 to $10,800 in Q1 2013.

Today, more than 2,100 projects have been submitted with a combined value of over $33 million. These have come from the US, UK, Europe, Africa and Asia with over 28,000 expert service providers on eight exchanges responding to them.