MAIL.L Regulatory News (MAIL)

Mail.Ru Group Limited 

VK is relaunching creative ecosystem in a major update

September 26th 2017. VK, the main Russian communication platform, introduced today a major update with a view to present new tools for all content creators including media, publishers and celebrities. Announcement was made on VK Media Day, held today in Moscow Multimedia Art Museum. The update is available in App Store and Google Play.

Updated VK App has the new "Search and Recommendations" section, a personalized collection of content adapted to user's interests, discovering new content from users and communities. AI powered algorithm selects interesting stories, posts, photos, videos and live streams from new sources for each user. Promoted authors and communities will see an increase in their posts' reach and will receive a special badge in the shape of a flame on their page.

VK is also releasing a platform for long-form journalism with the ability to format text and use multimedia attachments. Such articles will be correctly displayed on all devices. VK is supporting the Accelerated Mobile Pages initiative.

Andrey Rogozov, VK Managing Director, also announced the relaunch of the VK ad network for communities. VK will be sharing ad revenues with the communities. Effective today any community can join the ad network and receive proceeds from the automatic placement of advertisements placed on community pages and in the newsfeed.

For further information please contact:

Investors

Matthew Hammond

Phone: +971 505 56 1315

E-mail: hammond@corp.mail.ru

Press

George Lobushkin

Phone: +7 921 896 3077

E-mail: g.lobushkin@corp.mail.ru

About VK

VK is the largest European social network. Every month, more than 97 million users visit the network with the number of users accessing it through mobile devices reaching 80 million. VK's built-in messenger is used by 82 million users every month.

About Mail.Ru Group

Mail.Ru Group, international brand My.com (MAIL:LI, listed since November 5, 2010) is the largest internet business in Russia, based on mobile daily audience (TNS Mobile Index, population aged 12-64 in the cities 700 000+, June 2017, Russia).

In line with the communitainment (communication plus entertainment) strategy, the company is developing an integrated communications and entertainment platform. The company owns Russia's leading email service and one of Russia's largest internet portals, Mail.Ru. The company operates three of the major Russian language social networks, VKontakte (VK), Odnoklassniki (OK) and Moi Mir (My World), and Russia's largest online games, including such gaming titles as Warface, Armored Warfare, Skyforge and Perfect World. The сompany's portfolio also includes a leading OpenStreetMap-based offline mobile maps and navigation service MAPS.ME, auto classifieds service Am.ru, instant messaging services ICQ, Agent Mail.Ru and TamTam, a mobile location based marketplace Youla, and a ride-sharing service BeepCar.

The Company owns 100% of mobile games developer Pixonic, and 100% of Delivery Club and ZakaZaka, two largest food delivery companies in Russia. Mail.Ru Group also holds equity stakes in a number of small venture capital investments in various Internet companies in Russia, Ukraine and Israel.