17 Dec 2012 07:00
JSJS DESIGNS PLC
(AIM: JSJS)
LightwaveRF.com Launch
JSJS Designs Plc ("JSJS" or "the Company"), the home automation specialists, announces the successful introduction of its new LightwaveRF.com site aimed at heightening the awareness of products to consumers but also in the recruitment of registered and approved installers. During the first month of operation the site has registered and opened trade accounts for over 250 electricians the majority through organic searches but close to 100 as a result of its new direct mail campaign which will roll out to a wider audience in January.
The campaign entitled "Britain's Brightest Sparks" targets electricians giving them facility to host their own promotional site within the LightwaveRF.com domain. The electricians are further supported by the new LightwaveRF promotional brochures and DVDs to aid in explaining the product range to their customers.
In addition the business has started taking pre orders for its much awaited new boiler and remote heating control system. The order bank has exceeded 100 systems in just three days.
Commenting on the developments Mike Lord JSJS Chairman and CEO said "The response to the new site has been much better than we had expected. The ability of an electrician to have a such high quality promotional support and access to consumer leads generated by the site has caught their attention as much as our fantastic product range. This is a higher margin channel for us and we are targeting a team of up to 1000 electricians initially which we are well on the way to achieving."
Contacts: | |
JSJS Designs Plc | www.jsjsdesigns.com |
Mike Lord, CEO | +44 (0) 1902 500 562 |
WH Ireland Limited | www.wh-ireland.co.uk |
Marc Davies / Mike Coe | +44 (0) 117 945 3470 |
Yellow Jersey PR | www.yellowjerseypr.com |
Dominic Barretto | +44 (0) 7768 537 739 |
About JSJS Designs
JSJS Designs develops home automation systems to enable consumers to remotely operate everyday household appliances such as lighting, heating, air conditioning, door entry, audio, video and security. The Company is targeting the potentially significant mass market as consumers increasingly seek to "retro-fit" smart home technologies into their homes and, in the longer term, the "extra care" residential market where there is demand from the providers of such schemes to enable independent living for the elderly and physically immobile.