Live Company Regulatory News (LVCG)

19 April 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

PICK 'N PAY CYCLE TOUR DATE

LVCG is pleased to announce that the new date for the Pick 'n Pay Cycle Tour that was due to take place in Cape Town in March 2021 has now been confirmed as 10th October 2021.

The race is the largest participation race in the world with up to 36,000 cyclists taking part in normal times. This year's race will be slightly smaller due to Covid restrictions.

The Company is also pleased to announce that Muster Zoo with BrickLive "Big Cats" is now open to the public. LVCG has an excellent ongoing relationship with the zoo - having partnered with them pre-lockdown.

LCSE Pty Managing Director Bruce Parker-Forsyth said:

"We are excited to announce that after many months of planning alongside the Cape Town Cycle Tour Trust and local authorities, we can confirm that the Cape Town Cycle Tour presented by Pick n Pay will be taking place on October 10th. This allows us to work with our client Pick n Pay as the Event Presenting Partner to stage a world-class event that supports the community while leveraging the brand and being Covid compliant, including the corporate hospitality village. Combined with the ongoing planning of the Formula E Cape Town, Cape Town Ocean Race Stopover and Wine Festivals, we have a busy 2021 and a packed events calendar for 2022."

Enquiries:

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division.

Website: www.livecompanygroup.com.