Live Company Regulatory News (LVCG)

9th February 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

OCEAN RACE UPDATE

Live Company Group Plc are pleased to provide an update on the Ocean Race.

Live Company Sports and Entertainment (LCSE) have organized the Cape Town stopover and visitors are currently being welcomed ready to see the leading boats arrive in the city for their haul-out stop.

This Leg 2 of the Ocean Race will see the leading boats arrive on 13th February at the V & A Waterfront until the leg 3 departure on Sunday, February 26th when they set off for Itajai.

Ocean Live Park which showcases the race and the focusses on the protection and restoration of the seas opened on 8th February and will run until 26th February. The event also takes place at the Waterfront and includes fun interactive exhibits, family events, live entertainment, water sports and sailing.

The Ocean race organisers commented: "The Ocean Race is often described as the longest and toughest professional sporting event in the world, sailing's toughest team challenge and one of the sport's Big Three events, alongside the Olympic Games and America's Cup." - see www.theoceanrace.com

David Ciclitira Chairman of Live Company Group said, "We are delighted to once again be a part of this fantastic endurance event. Being able to participate - even in a small way - in an event that draws attention to the state of our oceans and the need to restore and protect them before it is too late."

NOTES FOR EDITORS

The Ocean Race Cape Town Stopover

No other stopover city is as closely associated with The Ocean Race as Cape Town South Africa, which has so far welcomed the around- the-world fleet in 11 of the race's 13 editions - far more than any other host port. The 2022-23 race marks the eighth consecutive time that Cape Town has hosted a stopover.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

· BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

· KPOP - the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt. 

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both shows are produced in partnership with SBS - the Korean television network.

· StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAG has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAG has also licensed the brand to Live Company Korea to create the StART Art Coin.

· Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LCSE is a shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.