Live Company Regulatory News (LVCG)

3 October 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

K.FLEX O2 CONCERT

LVCG is pleased to provide further detail on the recently signed agreement with the O2 for an evening concert in November 2022.

The concert will take place at the 20,000 capacity O2 on the 20th November and will showcase 7 exhilarating performers.

Headlining the show, Billboard World Album Chart-toppers Winner will bring their dazzling performance to The O2, in what's set to be the Korean boyband's very first time performing in the UK/Europe. They will also be joined by quartet AB6IX, who ignited the stadium at K.FLEX's inaugural festival, and are on track to become one of K-pop's brightest new stars. Also joining the lineup are nine-piece Pentagon, who were nominated for Best Korean Act at the MTV Europe Music Awards in 2018, and rookie groups Weeekly, and Younite. Another rookie group, Billlie, will astonish fans with stunning performances from their flurry of EPs after they debuted in 2021, while Viviz scooped Best Female Rookie at the 2022 Brand Of The Year Awards earlier this year.

The O2, which has held colossal shows from the likes of Robbie Williams, The Rolling Stones, Bon Jovi and Beyoncé, will also play host to a short recorded pre-show, celebrating the world of K-pop and all things Korea.

Revenue will be generated by ticket sales, sponsorship, merchandising and streaming.

Tickets will go on sale on 7th October 2022.

Chairman of LVCG David Ciclitira commented:

"I'm pleased to be working with The O2 to bring an incredible K-pop concert experience to fans in London this November. K.FLEX is set to be a true celebration of the talents of the K-pop world!"

Steve Sayer, VP & General Manager at The O2, said, "We're so excited to welcome such a broad range of K-pop stars to The O2 this November for K.FLEX, with seven incredible performers including Winner, AB6IX, Pentagon and more. K-pop is continuing to take the music industry by storm, and we're incredibly proud to not only be providing a UK home to this year's K.FLEX concert and next year's cross-campus festival in September 2023, but also to be hosting the very first UK performances for some of these chart-topping artists. We're looking forward to K-pop fans from across the world visiting The O2 for what's sure to be a fantastic night of entertainment."

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is Kpop. K.flex is Europe's first ever Mega KPOP music festival. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.