LSAI.L Regulatory News (LSAI)

8 April 2019

Location Sciences Group PLC

("Location Sciences" or the "Company")

Advisory Panel Appointment

Location Sciences appoints ad-tech heavyweight Paul Thompson to join Advisory Panel

Location Sciences (AIM: LSAI), the leading mobile location data and intelligence expert, announces the appointment of Paul Thompson to strengthen its Advisory Panel. Paul will advise the Company on its strategy and partnerships as well as the global expansion of Verify; the world's first independent location verification platform.

Paul Thompson takes on this new role following six years at Blis Media, the location data technology company, where he was most recently Chief Revenue Officer. Prior to this he worked in a number of senior roles across the media and advertising industry. His recent experience also includes private equity backed growth businesses, going through rapid transformation and global expansion, such as Time Out and Yahoo.

Paul's extensive experience working with media owners, media agencies and advertisers means that he has an in-depth understanding of the pressures companies are under to verify the accuracy of location data signals and to provide advertisers with 100% confidence and transparency.

His knowledge will help the Location Sciences team to lead the fight against location ad-fraud and identify new opportunities to expand the portfolio of Location Sciences' products.

Mark Slade, Chief Executive Officer, of Location Sciences, commented: "We are continuing to invest in our team and our platform to deliver strong results for our customers. Paul joins us at a time of significant growth, when brands and agencies are waking up to the need to optimise location-targeted campaigns and enhance their effectiveness. He will bring valuable experience and insights to support our growth."

Paul Thompson commented: "I have known and respected Mark Slade for years and the opportunity to join an independent authority within the location sphere was too much of an opportunity to refuse. I am looking forward to bringing some new perspectives to the Location Sciences team, drawing on my background working with leading media, data and ad tech companies. The industry is maturing at a fast pace, and Location Sciences has a solution to bring the confidence and transparency that was previously lacking in the industry and which I wish had been available in my previous role.

There is an urgent need in the industry to increase the precision and effectiveness of online ad campaigns in the same way viewability, brand safety and anti-fraud measures are deployed on campaigns as standard. I truly believe Location Sciences will benefit the entire location industry, particularly the specialist DSPs who have invested in developing location technologies which can now be deployed with confidence and transparency.

This is a fantastic opportunity to work with an organisation which can finally bring integrity, transparency and trust to the location data marketplace. They are answering the questions which need to be answered."

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About Location Sciences Group PLC:

Location Sciences is a global location intelligence data verification provider company. Working in partnership with brands and media agencies to reduce their ad wastage and improve the effectiveness of their location-based advertising campaigns.

The location data marketplace remains unregulated and un-monitored, with an estimated $19 billion wasted on ad fraud in 2018 alone. Location Sciences has developed the world's first truly independent location verification product, Verify. Utilising sophisticated machine learning and pattern recognition technology Verify identifies location-data inaccuracies and ad fraud.

Through Verify, Location Sciences is shining a light on location data inaccuracy and fraud with the aim of bringing back integrity, transparency and trust to the marketplace.