LBB.L Regulatory News (LBB)

16 April 2013

LiteBulb Group Limited

("LiteBulb" or the "Company")

LiteBulb's Rizon Studios branding agency enters into strategic partnership with Evolution USA &

Rizon Studios secures UK & Ireland merchandise licensing rights for Miramax

LiteBulb (AIM: LBB), the provider of innovative product solutions from identification through to retail distribution, announces that its creative brand agency, Rizon Studios, has entered into a strategic partnership with premier licensing agency, U.S. based Evolution USA, LLC ("Evolution").

LiteBulb also announces that under this strategic partnership Rizon Studios will serve as international sub-agent in the U.K. and Ireland, with exclusive development and licensing rights for the acclaimed Miramax catalogue of more than 700 feature film titles, including: Pulp Fiction, Kill Bill Vol. 1 and 2, Sin City, Halloween, Hellraiser, Chicago, Swingers, Gangs of New York and Jackie Brown.

Evolution's President of Licensing & Retail, Travis J. Rutherford, commented, "We were drawn to Rizon because of their background in delivering world-class global brand extensions through the way they think, how they interpret that graphically and how this translates to licensed product at the consumer level. We are thrilled about the partnership and the infinite possibilities it creates for both organisations."

Dave Collins, Managing Director, and Tamara Dixon, Creative Director, from Rizon said, "Both Rizon and Evolution are known for their fresh, visionary approach to licensing and brand building, and this strategic partnership is a natural fit that will undoubtedly deliver exciting opportunities to the U.K and Ireland's licensees and retailers. We are very pleased to partner with Evolution, as we focus our combined commercial and creative talents to maximize the Miramax library in unique and innovative ways."

In connection with this announcement, Rizon Studios will expedite existing plans to launch a new Licensing Division alongside its highly successful Creative Division and Brand Management Division.

Referring to the launch of the new division Collins and Dixon stated, "We decided to move Rizon Studios into the AIM-listed LiteBulb Group to facilitate exactly this type of expansion, which is highly unorthodox in our industry, but perfectly logical."

Alongside the new Licensing Division, Rizon Studios will continue to lead the creative field, helping I.P. owners to monetise brands outside their core markets through imaginative, consumer-facing campaigns.

Simon Mcgivern, CEO of Litebulb commented,"Rizon's first new strategic partnership with a world class company naturally fits into LiteBulb's portfolio of product capabilities and will allow us to present exciting opportunities to the U.K and Ireland's major licensees and retailers. This deal is a quick return on the acquisitive approach we are taking and I hope it will prove to be one of many relationships that Rizon's expertise and LiteBulb's manufacturing and retailing capabilities can leverage and deliver on."

About Rizon Studios:

Rizon is a creative agency with global reach, delivering compelling and agile brand extension programmes to the entertainment industry. From ideation through to on pack promotions Rizon applies fresh thinking and many years of experience. Whether it is brand creation from a clean sheet of paper through to a 25 year old established brand, at any point in a brands life cycle, Rizon's skills and experience are able to add value to a brand.

About LiteBulb Group:

LiteBulb Group Ltd is an AIM listed business that provides innovative product solutions from the provision of design, development, manufacture, marketing and delivery. 

The Company has a number of successful brands currently in the market which are being sold through leading retailers including ASDA, BHS, Tesco, Wilkinson, Sainsbury's, WH Smith, Halfords, Morrisons, QVC, Next, Fenwick and Toys 'R' Us.

LiteBulb Group also owns product development specialist Premium Factory, which develops and manufactures promotional items for multi-nationals clients.

LiteBulb Group's strategy is to grow organically by launching a range of its own innovative brands for untapped markets and by the acquisition of complementary companies and technologies. LiteBulb Group's ability to identify opportunities and develop brands to fit these consumer needs comes from its close relationship with the ZAG Brand Ventures team at Bartle Bogle Hegarty (BBH). BBH is the Company's largest single shareholder (owning 18%) and is a well renowned global communications agency which has helped to build brands such as Lynx, Audi, British Airways and Vodafone.

Known for 'innovating the everyday' in over 30 countries worldwide, LiteBulb Group is supported by industry leaders including Sir Richard Greenbury, former chairman of Marks & Spencer, and Gordon Black, former chairman of Peter Black Holdings.