K3C.L Regulatory News (K3C)

K3 CAPITAL GROUP PLC

("K3", the "Company" and including its subsidiaries, the "Group")

Director/PDMR Dealing

K3 Capital Group plc, a leading business and company sales specialist in the UK, announces that Elizabeth Ford, wife of Tony Ford, Executive Vice Chairman of the Company, and Stuart Lees, Executive Director of the Company, have purchased 50,000 and 38,000 ordinary shares of 1 penny each in the Company ("Ordinary Shares") at average prices of 127.25 pence per Ordinary Share and 133.78 pence per Ordinary Share respectively (the "Purchases").

Following the Purchases, Tony Ford, together with his connected persons, has a total interest over 6,347,895 Ordinary Shares, representing 15.04 per cent. of the Company's issued share capital and Stuart Lees has an interest over 688,125 Ordinary Shares, representing 1.63 per cent. of the Company's issued share capital.

For further information please contact:

Concert Party

Tony Ford, John Rigby, Andrew Melbourne, Simon Daniels, Matthew Clancy and Stuart Lees, together with their respective families and other connected persons are deemed to be acting in concert and regarded by the Takeover Panel to be members of the concert party detailed in the Company's admission document dated 6 April 2017 ("Admission Document") (the "Concert Party"). Following the Purchase, the Concert Party will remain the holders in aggregate of not less than 30 per cent., but not more than 50 per cent. of the Company's issued share capital. Ordinarily, should any member of the Concert Party or any person acting in concert with any member of the Concert Party acquire an interest in any shares (excluding the exercise of existing options granted to Andrew Melbourne, detailed in the Company's Admission Document) which increases the percentage of shares carrying voting rights in such company in which the Concert Party (or any person acting in concert with the Concert Party) is interested, that person together with people acting in concert with that person will be required to make a general offer in cash to all shareholders in the Company, at the highest price paid by that person or any person acting in concert with that person for an interest in such shares within the preceding 12 months, for all the remaining equity share capital of that Company. However, in accordance with Note 11 on Rule 9.1 of the City Code on Takeovers and Mergers, if a person or a group of persons acting in concert carrying more than 30 per cent. of the voting rights of a company reduces its interest but not to less than 30 per cent, such person or persons may subsequently acquire an interest of up to one per cent. in further shares in the 12 months following the reduction without incurring an obligation to make a general offer.

The respective holdings of each Concert Party member (showing the resultant shareholdings of Tony Ford and Stuart Less following the Purchase) are outlined in the table below:

K3 Capital Group trades on the London Stock Exchange (AIM: K3C.L), having listed on 11 April 2017. Please visit www.k3capitalgroupplc.com for more information.

This announcement contains inside information for the purposes of Article 7 of Regulation 596/2014.