IMO.L Regulatory News (IMO)

25 November 2015

IMImobile and Airtel announce launch of

mobile billing merchant service in Africa

London, Wednesday, 25th November, 2015 - IMImobile PLC, a leading software and services provider of mobile customer engagement solutions, announces that it has partnered with Bharti Airtel Africa to deliver its mobile billing solution Tap2Bill for merchants and content providers across Africa. Airtel is a leading telecommunications service provider, with operations in 17 countries across Africa.

The new Airtel Tap2Bill service will enable content providers and merchants to utilise Airtel's billing infrastructure to charge and bill their customers. The service will be available via a secure merchant portal, that will help content providers and merchants grow their business across Africa, without the need to invest in costly billing and payment capabilities. Africa is seen as the fastest growing market for mobile commerce in the world and as demand for new services grows as does the need for smarter solutions and engagement strategies. 

IMImobile Chief Executive Jay Patel stated that, "We are delighted to partner with Airtel Africa to help bring this offering to the market, which not only creates a much improved user experience for subscribers, but will also encourage and support the growth and variety of mobile content across Africa."

Christian de Faria, Airtel Africa Chief Executive Officer, commented, "Tap2Bill will give our customers access to services and content that were unavailable previously. It will support the growth of content services and enable content producers and merchants across Africa to share and benefit from Airtel's scale, market and technology."

IMImobile has worked with Airtel Africa since 2011 helping establish it as one of the leading mobile service providers and innovators across Africa. Tap2Bill is a direct carrier billing service enabling the purchase and payment of merchant digital goods and services via a carrier mobile phone bill.

The Tap2Bill portal will be commercially available in December 2015.

For more details, please visit https://tap2bill.africa.airtel.com 

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Notes to Editors:

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multi-channel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create, manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Coca-Cola, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange's AIM market with the TIDM code IMO.

www.imimobile.com

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