IME.L Regulatory News (IME)

2 Feb 2005 07:00

Immedia Broadcasting plc02 February 2005 2 February 2004 IMMEDIA BROADCASTING PLC Trading update Immedia Broadcasting PLC ("Immedia" or "the Company"), the pioneer of livetailored radio stations for retailers, announces today that the business hasprogressed satisfactorily during the period. 'Impulse Live', broadcast to the convenience sector including Texaco, Londis andSpar, is developing well. It is now the largest in-store media network in the UKreaching 20 million shoppers a week. 'Lloyds Pharmacy Live' and 'Dixons Live'continued to prove powerful and delivered impressive sales uplift. The trial of'Iceland Live' station had proved successful but due to the Baugur takeover ofThe Big Food Group, has not been extended, which has had an effect on thesecond-half revenue. Immedia also announces today that it has signed an exclusive advertisingcontract with Nestle on its 'Impulse Live' radio station following a series ofsuccessful advertising campaigns. In addition, Immedia's sales team will beexpanded through an outsourcing agreement with Unique Media Sales who will setup a dedicated sales team to develop media sales for Immedia's live radiostations. Preliminary results for the 52 weeks to 31 December 2004 are expected to beannounced on 4th April 2005. Commenting on trading and on recent activities, Bruno Brookes, CEO of Immedia,said: "This is an exciting time for Immedia. The current stations are provingvery successful and we are delighted by Nestle's decision to sign its firstexclusive advertising contract with 'Impulse Live'. We are also pleased to havepartnered with Unique to expand our sales team. As we accelerate ourdevelopment, Unique's sales expertise will be invaluable to maximise ouradvertising revenues. Live tailored radio continues to attract strong interestfrom retailers and this gives us confidence for the future prospects of thebusiness." For further information please contact: Immedia Broadcasting PlcBruno Brookes - Chief Executive 01635 572 800 gcg hudson sandlerNick Lyon / Sandrine Gallien 020 7796 4133 Notes to Editors Immedia Broadcasting PLC creates live, tailored radio stations for majorretailers. These stations engage and educate staff and customers and haveproved to be a powerful and instantly flexible media channel to drive sales. • Existing stations are: - "Impulse Live" for - Texaco - Londis - Mills - Costcutter - Spar - Star• "LloydsPharmacy Live", broadcast to the largest community pharmacy operator in the UK;• "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway;• "Dixons Live" broadcast to more than 200 Dixons' stores. This information is provided by RNS The company news service from the London Stock Exchange