30 Nov 2015 07:00
30 November 2015
TLA Worldwide plc
("TLA" or "the Group")
TLA to bring American College Football to Australia
Sydney to host opening match of 2016 American College Football Championships
TLA Worldwide plc (AIM: TLA), a leading athlete representation and sports marketing business, is pleased to announce that it will bring the 2016 College American Football season opener to Sydney, Australia, the first time in over thirty years that college football will be played in Australia as a regular-season game.
TLA has partnered with TEG Pty Ltd (TEG), Australasia's leading ticketing, live entertainment and data analytics company, to organise, promote and deliver the opening fixture of the NCAA College Football Championships. The historic game will be known as the Sydney College Football Cup and will see the University of California, Berkeley (Cal Bears) play the University of Hawaii (Rainbow Warriors), at ANZ Stadium in Sydney, Australia on Saturday, August 27 2016.
The ANZ Stadium, which can seat up to 83,500 fans, has previously hosted a number of major international and domestic sporting events including the 2000 Summer Olympics, the 2003 Rugby World Cup finals, international cricket and soccer matches, and the annual National Rugby League Grand Final.
Confirmation of the exciting fixture comes at a time when interest in American football in Australia is at an all-time high, with notable performances by Australians Jarryd Hayne (San Francisco 49ers), Brad Wing (New York Giants) and Jordan Berry (Pittsburgh Steelers).
The Sydney College Football Cup marks TLA's second collaboration with TEG, formerly Nine Live, to bring world-class sports events to the region. It follows the successful delivery of the inaugural International Champions Cup (ICC) in July 2015 where 225,000 spectators attended three soccer games at the Melbourne Cricket Ground (MCG) between Manchester City, Real Madrid and AS Roma.
Michael Principe, TLA Worldwide CEO, said: "We are delighted to bring the Sydney College Football Cup to Australia, further establishing TLA's position in the fourth largest sports market in the world. Australian fans are hungry for American football to hit their shores and it is a great coup that two quality American College Football teams, the University of California, Berkeley and the University of Hawaii, are going to break new ground and will open their 2016 seasons in Sydney. Given the growing interest and involvement of Australian athletes in American football, we see this as an ideal opportunity to play the game in front of a packed crowd at ANZ Stadium."
Enquiries:
TLA Worldwide | |
Michael Principe, Chief Executive Officer | +1 212 645 2141 |
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Numis Securities | |
Nick Westlake, Oliver Hardy (Nomad) | +44 20 7260 1000 |
David Poutney (Broker) |
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Luther Pendragon | |
Harry Chathli, Alexis Gore | +44 20 7618 9100 |
About TLA Worldwide
TLA Worldwide is a leading athlete representation, sports marketing and event management group quoted on London's AIM. The Group derives revenues from long term agency relationships with many prominent US and international sports stars, broadcasters and media personalities associated with major sports including the MLB, NFL, NBA, PGA tour, AFL, Olympians and cricketers. In addition, it also provides a range of services in respect of media consultancy, sports sponsorship and event creation and ownership, including the International Champions Cup tournament in Australia. With over 140 full-time personnel, TLA Worldwide serves its clients from 10 locations worldwide including its offices in London, UK; New York Newport Beach, California, USA; Melbourne, Perth, Adelaide and Sydney, Australia. For more information, please visit www.tlaww-plc.com.