Guild Esports . Regulatory News (GILD)

Press release

11 September 2023

Guild Esports PLC

("Guild Esports", "Guild", or "the Company")

Sky Glass appointed Official Television Partner

Sky invests six-figures to refit Sky Guild Gaming Centre

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media business, is pleased to announce that Sky Glass, the streaming TV from Sky, has been appointed as Guild's Official Television Partner, effective immediately.

The deal expands on the existing multi-million, three-year sponsorship deal with Sky announced on 26 September 2022, which appointed Sky as Guild's Official Premier Partner, Official HQ Partner, Official Wi-Fi and Broadband partner and Official Network Provider.

As a result of the expanded partnership, Guild will receive an increased sponsorship fee for years two and three of the Company's deal with Sky, which amounts to an increase in value on the previous six-figure deal with Samsung TV. Sky Glass will receive prominent exposure of its Glass devices across the Sky Guild Gaming Centre, Guild's state-of-the-art London HQ.

Refurbishment of the Sky Guild Gaming Centre

In addition to their existing commitments, Sky has invested a six-figure sum into the refurbishment of the entire Sky Guild Gaming Centre. The refurbishment is expected to be completed in Q4.

The redevelopment of the Sky Guild Gaming Centre will enhance the company's offering of its production facilities and bootcamps. By improving the facilities of the Sky Guild Gaming Centre, the Company will be better positioned to host high-level esports tournaments and large-scale events.

The refurbishment includes:

· A full renovation of the ground floor of the Sky Guild Gaming Centre to include three multiplayer gaming booths, a podium for winners of events held at the HQ, an improved reception area and front-of-house branding.

· The development of a new VIP lounge to host guests of Guild's professional players to watch them compete on Sky Glass' advanced screens.

· An upgrade to three of Guild's professional team training rooms to include ambient lighting and bespoke branding.

· Improvements to Guild's content creation and coaching facilities, including a new player review room and a green screen studio which incorporates Sky Glass technology.

The Sky Guild Gaming Centre is already seeing extensive use as an event space, recently hosting the 'Lobby Live' event, which welcomed over 200 attendees to enjoy gaming-focused evenings including community tournaments, live music and meet-and-greets with Guild's professional players and coaches. The Sky Guild Gaming Centre will additionally open the Guild Simulator Facility to up-and-coming sim-racing drivers in September, which contains high-end sim racing rigs provided by Guild's Official Sim Racing Peripherals Partner, Fanatec.

Jasmine Skee, CEO of Guild Esports, said: "It's an exciting day for Guild as we sign Sky Glass as our Official Television Partner. Since first partnering with Sky in September 2022, our relationship has flourished, and we have collaborated on successful campaigns, events and tournaments that have grown both the Guild and Sky brands. With our shared vision and commitment to esports excellence, we are setting the gold standard for partnerships in the esports realm.

"Sky's six-figure investment into our headquarters is creating a nexus in London for gaming and esports. As we move forward into the next phase of our partnership with Sky, visitors to the Sky Guild Gaming Centre can expect to see thrilling tournaments and unforgettable gaming nights."

For further information please contact:

About Guild Esports:

Guild Esports PLC is a global gaming-focused media business that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of entertainment sector and esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the Main Market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

About Sky:

Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content. 

Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we're offering our fastest speeds yet.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.