Last checked at 6 Jun 2022 07:00
Gfinity plc
("Gfinity" or the "Company")
Gfinity extends agreement to deliver F1 Esports Series presented by Aramco
Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, announces that it has extended its relationship with Formula 1® for a further year to deliver the main elements of the F1 Esports Series presented by Aramco in 2022.
In 2022, Gfinity will deliver the Pro Exhibition from the FORMULA 1 LENOVO BRITISH GRAND PRIX 2022 and the Pro Championship, the pinnacle of F1 Esports. Gfinity will also provide adjudication services to Codemasters for the 2023 Challenger Series. Full details of the 2022 season format will be announced in due course.
Under the terms of the contract, Gfinity will deliver a dedicated account management team responsible for the delivery of all elements of the programme; a full league operations team responsible for writing all rules and governing the drivers participating in the tournament; and provide the use of 'Race Control', Gfinity's proprietary in-race adjudication system. The Gfinity Arena in London will remain the main venue for live broadcasts and will see the drivers return to LAN racing.
Gfinity has been working with Formula 1® and EA/Codemasters, a leading UK publisher of racing games, to design, develop and deliver the main elements of the F1 Esports Series since 2017.
John Clarke, Chief Executive Officer, Gfinity said: "The F1 Esports Series presented by Aramco is one of the most exciting esports tournaments in the world. We are delighted to continue to work with Formula 1 to deliver an expanded 2022 programme. Last years Series broke viewing records with more than 23 million views across digital platforms, a 103% year on year increase. The foundations are in place to grow the audience even higher. The thrills and spills of virtual racing has captured the imagination. It is bringing even more young people into the world of F1 and Gfinity is proud to play a role in making it happen.
Brandon Snow, Formula 1® said "We are delighted to extend our agreement with Gfinity. Since 2017, we have seen the rapid growth of the F1 Esports Series and Gfinity have played a core part in that through their continued support in developing and delivering the series. We are excited to build on this foundation to bring further excitement to F1 Esports fans across the globe."
ENDS
Enquiries:
Gfinity plc John Clarke, CEO www.gfinityplc.com
Canaccord Genuity Limited (AIM Nominated Adviser & Broker) Tel: +44 (0)207 523 8150 Bobbie Hilliam / Patrick Dolaghan
About Gfinity
Gfinity (AIM: GFIN) is a market-leading digital media publisher and technology company in the rapidly growing esports and competitive gaming sector. Created by gamers for the world's three billion gamers, Gfinity has a unique understanding of this fast-growing global community. It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners, and media companies. Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on‑and-off-line competitions and industry‑leading content production. Relationships include Activision Blizzard, EA SPORTS, F1 Esports Series Red Bull, Abu Dhabi Motorsport Management and Coca Cola. Gfinity connects directly with tens of millions of gamers each month through its digital media group, Gfinity Digital Media. Gfinity Digital Media includes websites such as: Gfinityesports, RealSport101, Epicstream, Stock Informer, StealthOptional, RacingGames.gg, MTGRocks.com and their respective social channels. All Gfinity services are underpinned by the Company's proprietary technology platform, delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders, and knockout competitions.