10 Oct 2014 07:00
FLYBE ANNOUNCES PARTNERSHIP WITH AVIOS-Flybe Becomes part of the Avios Travel Rewards Programme-
Europe's largest regional airline, Flybe, has announced a significant new partnership with Avios, part of International Airlines Group (IAG), the parent company of British Airways, Iberia and Vueling.
The milestone agreement will take effect from Monday 27th October 2014 and marks another step by Flybe to offer more benefits to its customers, adding value to their flight purchase and providing a broader selection of redemption opportunities for points earned through frequent travel.
Avios operates the global Avios currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programmes as well as the Avios Travel Rewards programmes in the UK and South Africa.
The new partnership with Avios replaces Flybe's existing Rewards4All frequent flyer programme. Rewards4All members will need to redeem their outstanding points within six months from today's announcement. Redemptions can be made on flights up until 24th October 2015. To guide members through the redemption process, the flybe.com website will provide clear information on the process.
This agreement follows Flybe partnerships recently announced with booking.com, the world leader in online accommodation booking and STA Travel, which has established Flybe as 'Preferred Partner for Student and Youth Travel' with the world's largest student and youth travel company with a 2.3 million database. It also follows a new codeshare agreement with Finnair and an interline agreement with Aer Lingus.
Saad Hammad, Chief Executive Officer, Flybe said:
"This agreement represents a significant service enhancement for Flybe customers - a big step change that opens up a new world of reward possibilities."
"We join Avios following an extensive review of frequent flyer programmes, including our own in-house programme Rewards4All. We determined a better customer proposition existed, and the clear choice was Avios. There are 2 million customers with billions of Avios within 30 miles of a Flybe airport. "
"Our Avios partnership begins on the day we formally start our operations at London City Airport on October 27th, which is already proving an attractive option for the business traveller with daily flights from/to Edinburgh, Belfast, Aberdeen, Dublin, Inverness and Exeter. Flybe customers, and those we welcome onboard from our codeshare partners, are benefiting from our extensive UK regional flying network. Whether flying from Edinburgh to London City, Birmingham to Belfast or Manchester to Stornoway, it makes even more sense to Fly with Flybe!"
Gavin Halliday, Managing Director, Avios, said:
"This is an important partnership for Avios, building on our commitment to provide engaging collection and redemption opportunities for Avios Travel Rewards Programme members. Our members will benefit from access to even more reward flights and on new regional routes, as well as the new opportunity to collect when flying with Flybe."
10 October 2014
Notes to editors:For further information please contact:
Instinctif Partners
Mark Garraway T: 0207 457 2007
Helen Tarbet T: 0207 457 2025
Flybe press officeFor further press information, or to arrange an interview, please contact the Flybe press office:
T: 0845 675 0681
E: pressoffice@flybe.com
Avios Press OfficeSirina Jamieson E: sjamieson@lexispr.comT: 020 7908 6481/ 07877 956822
Susan Barber E: susan.barber@avios.com
Sarah Leaman E: sarah.leaman@avios.com
About Flybe
Flybe, Europe's largest regional airline - 187 routes serving 17 countries from 84 departure points, 33 UK/51 European airports* (all routes on sale Oct '14 - Mar '15); operates more UK domestic flights than any other airline (UKCAA Sep'13 - Aug '14); is the largest scheduled airline by air traffic movements at Belfast City, Birmingham, Exeter, Inverness, Isle of Man, Manchester, Newquay and Southampton airports (UK CA Aug '14); operates70 aircraft - 45 Bombardier Q400, 14 Embraer 195 & 11 E175; codeshares with BA, Air France, Etihad, KLM and Finnair; has two franchise partners, Loganair and Stobart Air and was Amsterdam Schiphol's Airline of the Year 2012 Europe.
* Flown under the Flybe brand (25 routes/12 airports exclusively served by Flybe's franchise partner, Loganair: and six routes and five airports exclusively operated by franchise partner, Stobart Air)
About Avios www.avios.com
Avios Group (AGL) Limited operates the global Avios currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programmes; as well as the Avios Travel Rewards Programmes in the UK and South Africa. Millions of members collect Avios in over 220 countries world-wide. Owned by International Airlines Group, Avios is headquartered is in the UK, with a global office network in Madrid, Johannesburg and New York City.
Members of the British Airways Executive Club, Iberia Plus and the Avios Travel Rewards Programmes can collect Avios when booking cash flights with British Airways, Iberia or oneworld® partner airlines as well as on international hotel chains stays, holidays, car rental and on everyday purchases through partners. Avios can be used for travel rewards including towards flights with British Airways, Iberia and Meridiana.