25 Apr 2014 07:00
fastjet plc
("fastjet" or the "Company")
25 April 2014
fastjet and Expedia sign strategic partnership agreement
First global online travel agency relationship for fastjet
fastjet Plc, Africa's low-cost airline, is pleased to announce a global partnership agreement with the Expedia group, the world's largest online travel company. fastjet flights will now be available to the millions of leisure and business travellers that shop for and book travel via the Expedia group's extensive brand portfolio which includes leading brands such as, Expedia, the world's largest full service online travel agency, Hotwire, a leading discount travel site, and Egencia, the world's fifth largest travel management company serving business travellers in more than 60 countries.
"We are so pleased for the opportunity to expand our selection of flight offerings with the addition of fastjet content to our network of leading travel sites," said Greg Schulze, senior vice president of Global Tour and Transport, the Expedia group. "Global travellers are increasingly exploring Africa and we can now provide fastjet flights amongst our broad selection of products and services."
Commenting on the news, Ellis Cain-Jones, Head of Commercial at fastjet, said: "Our exciting partnership with the Expedia group represents a giant leap in the implementation of our digital distribution strategy. Initially focused on increasing Internet usage to book fastjet flights within Africa, the second phase of the strategy is dedicated to increasing yields by accessing international markets. The global reach of the Expedia groups' brands will make fastjet accessible in a vast number of international markets". Cain-Jones added, "We are really excited to be working with world-renowned and trusted brands such as these and are looking forward to growing our network with the Expedia group."
For media enquiries please contact:
The Expedia group, Corporate Communications
press@expedia.com
fastjet
UK media - Citigate Dewe Rogerson
Tel: +44 (0) 20 7638 9571
Eleni Menikou
Toby Moore
South Africa media - Tribeca Public Relations
Tel: +27 11 208 5521
Cian Mac Eochaidh
About fastjet
fastjet plc is the holding company of the low-cost airline fastjet which commenced flight operations in Tanzania in November 2012. The airline operates a fleet of distinctively branded Airbus A319s and since its launch has grown to encompass the key domestic routes within Tanzania and a rapidly increasing number of international destinations. By adhering to international standards of safety, quality, security and reliability, fastjet has brought a new flying experience to the African market at unprecedented low prices.
fastjet is implementing the low-cost carrier model across Africa and its long-term strategy is to become the continent's first low-cost, pan-African airline. fastjet plc is also the holding company of airline Fly540, which operates in Kenya, Ghana and Angola.
By offering one way fares from as low as $20, fastjet has stimulated a new customer base; the results of a customer survey showed that 38% of fastjet passengers had never flown before. This democratisation of air travel is expected to gather momentum across the final continent to experience the low-cost airline revolution.
fastjet is committed to communicating effectively with its existing and potential customers and has, to date, won a number of marketing awards. With over 140,000 social media followers, it occupies a unique position in African aviation.
fastjet plc is quoted on the London Stock Exchange's AIM market.
For more information see www.fastjet.com
About the Expedia group
The Expedia group is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world's leading online travel brands, including:
· Expedia.com®, the world's largest full service online travel agency, with localized sites in 31 countries
· Hotels.com®, the hotel specialist with sites in more than 60 countries
· Hotwire®, a leading discount travel site that offers opaque deals in 12 countries throughout North America, Europe and Asia
· Egencia®, the world's fifth largest corporate travel management company
· eLong™, the second largest online travel company in China
· Venere.com™, the online hotel reservation specialist in Europe
· trivago®, a leading hotel metasearch company with sites in 40 countries
· Expedia Local Expert®, a provider of in-market concierge services, activities and experiences in 18 markets worldwide
· Classic Vacations®, a top luxury travel specialist
· Expedia® CruiseShipCenters®, one of North America's leading retail cruise vacation experts
The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.
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