FFI.L Regulatory News (FFI)

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

Simon Henry Ingram

b)

Position / status

Non-Executive Director

c)

Initial notification / amendment

Initial Notification

2.

Details of the issuer

a)

Name

FFI Holdings PLC

b)

LEI

213800JKF75R99KO9293

3.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares of one pence each in the share capital of FFI Holdings PLC

b)

Nature of the transaction

Shares purchased by AuVerdi Capital DMCC, a company which Simon Ingram has a controlling interest

c)

Price(s) and volume(s)

d)

Aggregated information

Aggregated volume Price

350,000 Ordinary Shares of one pence each

Nil consideration

e)

Date of the transaction

4 October 2017

f)

Place of the transaction

Outside a trading venue