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Launch of Strategic Media Consultancy service

6 Oct 2016 07:00

RNS Number : 8185L
Ebiquity PLC
06 October 2016
 

Ebiquity Plc

 

("the Company")

 

Ebiquity launches new Strategic Media Consultancy service

 

 

Ebiquity, the leading independent marketing and media analytics consultancy, today launches a new offering, Strategic Media Consultancy. Due to the increased demand for clarity in the context of a rapidly evolving digital media ecosystem, the specialist team will provide consultancy services to advertisers worldwide.

 

The launch marks a key milestone in the Company's "Growth Acceleration Programme", announced at the Interim Results on 28 September 2016, developed to drive Ebiquity into becoming a more robust, higher quality and more global business.

 

The international team, spread across Ebiquity's offices in 14 countries, will help clients to address their strategic, tactical and operational challenges in an increasingly complex media landscape. The team will advise clients on data, adtech, operations, agency management, and strategy and also provide training.

 

Forming part of the Company's "Media Value Management" division, Strategic Media Consultancy will be led by Laetitia Zinetti, the former head of media for Nissan in Europe who joined Ebiquity in 2010 as Managing Director of the Company's French operations.

 

Laetitia Zinetti commented:

 

"Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend. Our consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners."

 

 

For more information:

 

Ebiquity

020 7650 9600

Michael Karg, CEO

Richard Hemming, Group Head of Marketing

 

Instinctif Partners

Matthew Smallwood

Guy Scarborough

 

020 7457 2020

Numis Securities

Nick Westlake, Oliver Hardy (NOMAD)

Toby Adcock (Corporate Broker)

020 7260 1000

 

 

About Ebiquity

 

Ebiquity is the world-leading, technology-enabled, independent, marketing and media analytics consultancy. They help brands increase the effectiveness and efficiency of their media and marketing spend. They have offices in 14 countries and work with over 80% of the world's biggest advertisers. Services include: Marketing Effectiveness, Multi-channel Analytics, Agency Pitch Management, Contract Compliance, Digital Performance Measurement, Media Auditing and Advertising Intelligence.

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
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