Ebiquity Regulatory News (EBQ)

Ebiquity launches 'Portfolio Digital' in the UK to track online advertising

Independent marketing analytics specialist unveils new tool for monitoring online advertising

Ebiquity, a leading independent marketing and media analytics consultancy, has announced the launch of Portfolio Digital, a new digital ad intelligence platform designed to monitor online display advertising.

The UK launch of the market leading platform follows the successful release of Portfolio Digital in Australia at the start of 2017.

Portfolio Digital allows its subscribers to track competitors' media strategy, messaging and tactics, including how much and how frequently they are spending, how their ads appear in situ, and their position on the web pages where they appear. It does this by capturing thousands of UK web pages for both desktop and mobile audiences, and reporting on a number of digital ad formats such as webpage takeovers, interactive media and embedded video, as well as traditional display.

The platform includes a unique spend calculation model which provides an up to date estimation of actual expenditure. This has been devised by Ebiquity's global media experts, taking into account all the key factors in the ad buying process, including programmatic, direct buy, ad format, and site category.

The service will be rolled out to key markets in Europe as well as the US later in the quarter.

Speaking about the launch, Morag Blazey, Managing Principal, Market Intelligence, Ebiquity said: "Being an effective marketer has never been more challenging, and we believe Portfolio Digital will help our clients achieve new, deeper and unique insights into how other advertisers are using online advertising as part of their communications campaigns."

About Ebiquity:

At Ebiquity, we help brands to navigate the complexity of the evolving marketing ecosystem to achieve their marketing and business objectives.

We generate data‑driven insights through our unique combination of independent consultancy services, multi‑channel media analytics, and marketing optimization tools.

This is how we empower our clients to become more effective and efficient marketers. It's by creating clarity in the ever‑more digital, increasingly opaque media landscape that we help them to become better advertisers.

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