DTY.L Regulatory News (DTY)

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached:

Dignity Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation:

Phoenix Asset Management Partners Limited

4. Full name of shareholder(s) (if different from 3.):

5. Date of the transaction and date onwhich the threshold is crossed orreached:

19th January 2018

6. Date on which issuer notified:

23rd January 2018

7. Threshold(s) that is/are crossed orreached:

3%, 4%

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

GB00BRB37M78

N/A

N/A

2,400,000

2,400,000

2,400,000

4.807%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/Conversion Period

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

N/A

N/A

N/A

N/A

N/A

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date

Exercise/Conversion period

Number of voting rights instrument refers to

% of voting rights

N/A

N/A

N/A

N/A

N/A

Nominal

Delta

N/A

N/A

Total (A+B+C)

Number of voting rights

Percentage of voting rights

2,400,000

4.807%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

Phoenix Asset Management Partners Limited serves as investment manager and/or investment adviser to various sub-accounts. The voting rights/shares in the issuer are held across 11 sub-accounts: The Phoenix UK Fund (646,960) and 10 segregated accounts (CN3Q (163,050), BGU02 (189,380), 74205 (289,240), ACE (59,860), INYK (732,320), ARR (260,640), M1 (2,470), M2 (49,890), M3 (1,240) and M4 (4,950).

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will ceaseto hold:

N/A

12. Date on which proxy holder will cease to holdvoting rights:

N/A

13. Additional information:

14. Contact name:

Carl Lunderstedt,

Phoenix Asset Management Partners Limited

15. Contact telephone number:

0208 600 0100