Dunelm Regulatory News (DNLM)

23 March 2010

DUNELM GROUP plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS EXERCISING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS

Dunelm Group plc (the "Company") has been notified today of the following dealings in the Company's shares by its directors and their connected persons:

Will Adderley

Will Adderley, the Chief Executive, has today exercised nil cost options under the Company's Long Term Incentive Plan over 93,809 ordinary shares of 1 pence each. Mr Adderley has then transferred 93,809 ordinary shares of 1 pence each to his wife, Nadine Adderley, for nil consideration.

Following the transactions set out above, Mr Adderley is beneficially interested in 69,953,809 ordinary shares of 1p each in the Company, 34.8 % of the Company's issued ordinary share capital.

Mr Adderley is also deemed to hold a legal interest in 140,000 ordinary shares of 1p each in the Company which are held by The Leicester Foundation, a private charitable trust of which he and his wife are the trustees.

David Stead

David Stead, the Finance Director, has today exercised nil cost options under the Company's Long Term Incentive Plan over 61,461 ordinary shares of 1 pence each. Mr Stead has sold 25,000 ordinary shares of 1p each at a price of 359.1868 p per share, to fund the exercise price and his tax and national insurance liability in respect of the exercise of the options. Mr Stead has then transferred 36,461 ordinary shares of 1p each to his wife, Jane Stead, for nil consideration.

Following the transactions set out above, Mr Stead is beneficially interested in 466,546 ordinary shares of 1p each in the Company, 0.23 % of the Company's issued ordinary share capital.

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Notes to Editors

Dunelm is ranked third amongst the retailers operating in the £11bn UK homewares market. The Group has 100 stores, branded Dunelm Mill, of which 90 are out-of-town superstores. Dunelm employs over 5,000 full and part time staff, the vast majority of whom work in the stores.

Dunelm was founded in 1979 as a market stall business, selling ready made curtains. The first shop was opened in Leicester in 1984 and over the following years the business developed into a successful chain of high street shops in the Midlands specialising in soft furnishings. The first Dunelm superstore was opened in 1991, leading to the Company's move into the broader homewares market.

The superstores provide an average of 28,000 sq ft of selling space and offer an extensive range of approximately 20,000 products across a broad spectrum of categories, including bedding, curtains, gifts and seasonal items, cushions, bathroom products, kitchenware, quilts, pillows and rugs. Dunelm also specialises in offering a wide range of fabrics, made to measure curtains and a frequently changing series of special buys. The directors are passionate about ensuring that all ranges live up to Dunelm's philosophy of offering customers "Simply Value for Money".

Dunelm's on-line store (www.dunelm-mill.com) has over 12,000 products available.

Dunelm is listed on the London Stock Exchange (DNLM.L).