Dunelm Regulatory News (DNLM)

2 October 2025

DUNELM GROUP PLC

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS EXERCISING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS

Dunelm Group plc ("Dunelm" or the "Company") announces that on 1 October 2025 Clodagh Moriarty ("Clo"), Dunelm's newly appointed Chief Executive Officer, was granted a number of buy-out awards in the form of nil-cost options over ordinary shares of one pence each in Dunelm ("Shares") under the Dunelm Group plc 2014 Long-Term Incentive Plan (the "LTIP") as set out below.

The awards have been granted in accordance with the Company's Directors' Remuneration Policy in connection with buy-out arrangements to compensate Clo for share awards forfeited by her on leaving her former employer. The respective vesting dates have been determined so that each buy-out award will vest no earlier than the corresponding forfeited award. Further details of the buy-out arrangements will be included in the Company's Directors' Remuneration Reports for the years ending 28 June 2025 and 29 June 2026, including as regards the performance conditions applying to the buy-out awards granted in respect of forfeited LTIP awards.

i. A nil-cost option granted over 108,436 Shares in respect of a forfeited 2022 LTIP award, which vested immediately on its grant.

ii. A nil-cost option granted over 135,672 Shares in respect of a forfeited 2023 LTIP award, which will vest in July 2026 subject to the satisfaction of performance conditions.

iii. A nil-cost option granted over 56,478 Shares in respect of a forfeited 2024 bonus share award, which will vest in March 2026.

iv. A nil-cost option granted over 183,557 Shares in respect of a forfeited 2024 LTIP award, which will vest in October 2027 subject to the satisfaction of the same performance conditions as the FY25 Dunelm LTIP awards for executive directors. 

v. A nil-cost option granted over 41,160 Shares in respect of a forfeited 2025 bonus share award which will vest in March 2027.

vi. A nil-cost option granted over 24,376 Shares in respect of a forfeited 2025 LTIP award, which will vest in October 2028 subject to the satisfaction of the same performance conditions as the FY26 Dunelm LTIP awards for executive directors. 

Any shares acquired pursuant to a buy-out award will be subject to the requirement that two thirds of them (after sales for tax) must be retained for the duration of employment and conventional recovery provisions.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM