Direct Line Regulatory News (DLG)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Kate Syred

2

Reason for the notification

a)

Position/status

Chief Customer Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2020 (as nil cost options) under the DLG Deferred Annual Incentive Plan (the "DAIP.") The number of Shares vesting included additional dividend equivalent Shares, in accordance with the rules of the DAIP;

(ii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iii) Sale of Shares from the remaining balance.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

Not applicable

e)

Date of the transaction

(i) 27 March 2023

(ii) and (iii) 2 April 2024

f)

Place of the transaction

(i) Off market

(ii) & (iii) The London Stock Exchange (XLON)