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Announces Packaged Solution

31 Aug 2007 17:55

DDD Group PLC31 August 2007 DDD ANNOUNCES PACKAGED SOLUTION FOR NEW DLP 3-D HDTVs TEXAS INSTRUMENTS DEMONSTRATES TRIDEF 3D EXPERIENCE AT IFA SHOW Berlin, Germany (August 31st, 2007) - DDD Group plc (AIM: DDD), the 3-D softwareand content company, today announces that Texas Instruments Incorporated (TI) isdemonstrating high definition 3-D video using DDD's TriDef(R) 3D Experiencesoftware in conjunction with TI's DLP(R) 3-D HDTV at the IFA consumerelectronics conference and trade show in Berlin between August 31st andSeptember 5th. TI recently announced the world's first 3-D DLP HDTV based on TI's all digitalDLP imaging device used in the latest HDTVs. The 3-D DLP HDTV uses active 3-Dglasses to bring games and movies vividly to life, jumping off the highdefinition screen into the viewer's home theater. The 3-D enabled feature willbe offered by DLP HDTV manufacturers including Samsung and Mitsubishi. The TriDef 3D Experience is the latest consumer 3-D content solution from DDDthat enables a full range of popular entertainment from PC games to the latesthigh definition 3-D movies to be enjoyed on the new 3-D enabled DLP HDTVs. Adam Kunzman, business manager, DLP HDTV Products commented, "We're pleased towelcome DDD as one of the DLP 3-D ecosystem solutions. The TriDef 3D Experiencebrings a wealth of consumer entertainment to DLP 3-D HDTVs including gaming,movies and sports." Chris Yewdall, Chief Executive of DDD said: "The TriDef 3D Experience representsanother key product in DDD's comprehensive 3-D content solution for emergingconsumer markets. The combination of the TriDef 3D Experience and DLP 3-D HDTVsdelivers a truly outstanding HD visual experience that always impresses theviewer with its clarity and quality." Enquiries: DDD GroupChris Yewdall, President & CEO +1 310 566-3340e-mail: info@ddd.com Brewin Dolphin SecuritiesKen Fleming, Director - Corporate Finance +44 (0) 141 221 7733 Bell Pottinger Corporate & FinancialNick Lambert +44 (0) 20 7861-3232 Notes to Editors About DDD DDD, also known as Dynamic Digital Depth, is transforming the viewing experiencewith applications for -3-D displays. Its patented technologies enable 3-Dviewing -; simple integration of computer graphics applications with -3Ddisplays; supply of 3-D content through 2-D to 3-D conversion; and 3-Dtransmission over existing networks. DDD is quoted on the London StockExchange's Alternative Investment Market (AIM: DDD). Background •A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3-D images both with and without the need for the viewer to wear glasses. Stereoscopic 3-D images appear to have natural in and off-screen depth. 3-D displays have already been included in mobile phones in Japan and Korea and in desktop PC displays and notebook computers in North America and Japan. •DDD's solutions provide an important bridge between conventional two-dimensional (2-D) software applications and content and the new 3-D displays. Normal 2-D pictures, video and computer graphics images are manipulated by DDD's patented software enabling them to be displayed on 3-D displays without requiring the content to be created specially for a 3-D display. DDD's solutions also enable automatic conversion of virtually any media from 2-D to 3-D without any pre-processing of the 2-D image. •DDD licenses these software applications, marketed under the TriDef(R) and DDD Mobile(TM) brand names, to consumer electronics manufacturers for inclusion with the 3-D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3-D displays and through an international sales channel. •In July, 2007 Samsung released the SCH-B710 'glasses-free' 3-D mobile telephone in South Korea. DDD entered into a development and license agreement with Samsung Electronics allowing Samsung to include DDD's 3-D mobile telephone software solution in Samsung's SCH-B710 3-D mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured. Samsung renewed its exclusive rights for DDD's real time 2-D to 3-D conversion capabilities for use on 3-D mobile phones in Korea in October 2006. •In October, 2004 DDD signed an agreement with Arisawa Manufacturing Company Limited of Japan to develop 2-D to 3-D conversion solutions for consumer television. The agreement included a $250,000 development project to deliver TriDef Vision+, a hardware set top box capable of transforming normal 2-D DVD and broadcast signals into 3-D in real time. More information is available at www.DDD.com. Trademarks: DLP is a registered trademark of Texas Instruments. TriDef and DDD Mobile aretrademarks of DDD Group plc. All other trademarks are the property of theirrespective owners. This information is provided by RNS The company news service from the London Stock Exchange
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