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Senior Management Changes

6 Sep 2010 07:00

6 September 2010 Avia Health Informatics Plc ("Avia" or "the Company") Senior Management Changes Highlights

* International sales team expanded

* UK management team restructured

Avia (AIM: AVIA), the AIM-listed developer and provider of clinical decision support systems worldwide, is pleased to announce that Avia is reorganising its group structure to reflect its international growth strategy for the Odyssey suite of software products through strategic partnership agreements. The reorganisation is designed to strengthen the operational management of Avia and to facilitate its international growth plans.

The following appointments are being made within Avia and Plain Healthcare Limited ("Plain"), Avia's wholly owned subsidiary:

Avia

* Vice President Sales - America. Andrew Jobson will be joining Avia on 1

November 2010 and will be based in Florida, North America.

Andrew Jobson has over 35 years' experience in medical sales and marketing having worked in global markets in cardiology, emergency medicine, radiology and telemedicine. He has held senior management positions at Abbott Labs, Oxford Instruments, General Electric Medical Systems, Schiller and Vitaphone. For the past four years Andrew was President with Vitaphone USA and was instrumental in establishing their business in the US in the area of telemedicine.

* Regional Director of Sales - Europe/Africa/India/Russia/Middle-East. Chris Coyne, previously International Business Director of Plain, has accepted this position and will be appointed with immediate effect and will be based at Avia's UK head office.

Plain

* Managing Director. Tim Morris, previously UK Operations Director, has

accepted this position and will be appointed with immediate effect.

In conjunction with these management changes the Company is centralising its marketing, finance and other administrative functions at its new head office West of London.

Barry Giddings, Executive Chairman of Avia, commented:

"The board believes that by centralising the operational functions of the Company it will be better positioned to manage its existing UK operations and take advantage of international opportunities as they present themselves. I'm pleased to welcome Andrew to the team and I hope that his considerable experience and knowledge will allow us to penetrate the US market in the short to medium term.

Enquiries:

Avia Health Informatics Plc Barry Giddings, Chairman 07770 747 818 Merchant Securities Limited (Nominated Adviser and Broker) Simon Clements/Bidhi Bhoma/Graeme Cull 020 7628 2200

Notes to editors

Avia Health Informatics Plc was admitted to trading on AIM on 16 November 2009 having completed a reverse takeover of The Plain Software Company Limited ("Plain").

It is Avia's intention to grow the business organically, acquiring clinical content and software products and working with Strategic Partners in the UK and Internationally. Through its subsidiary, Plain, Avia produces a range of clinical decision support products under the Odyssey brand. The product software can be deployed by clinicians and non-clinicians on keyboard and touchscreen PCs, laptops and mobile tablet devices. It is anticipated that as new applications for the clinical technology continues to emerge the clinical technology will be capable of being delivered on new generations of mobile platforms worldwide.

Product range:

* Odyssey MarineAssess is developed for use on cargo vessels travelling the globe for use by the ship's captain or master in the event of illness or injury when located many miles off shore. * Odyssey SelfAssess is being developed to allow patients to self-assess their symptoms prior to consultation with clinical services Odyssey products interact with leading patient administration systems and other key systems used by the NHS. * Odyssey ParaMedic initially trialled to empower paramedics to make safe assessments of elderly patients that have fallen. * Odyssey PatientAssess is specifically for use within GP surgeries to reduce demand for same day appointments. * Odyssey FirstAssess is specifically for use in the Prison service and secure environments to help improve healthcare in these challenging environments. * Odyssey TeleAssess which supports telephone triage by nurses and the provision of up-to-date self-care advice; is also used to manage demand for clinical services in an efficient manner. Used by GP out of hours services, GP surgeries in-hours, ambulance trusts and the MoD. * Odyssey Reception is utilised by non-clinical staff to prioritise patient queues and identify potential emergencies quickly and safely. It may be used by receptionists throughout primary care services. * Odyssey FaceToFace is used by nurse-led clinics such as NHS Walk-in Centres, GP-led Health Centres, Polyclinics, primary care centres and practices staffed by varying nurse grades.

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