Big Yellow Regulatory News (BYG)

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

1. Nicholas Vetch

2. James Gibson

3. Adrian Lee

4. John Trotman

b)

Position / status

1. Executive Chairman

2. Chief Executive Officer

3. Operations Director

4. Chief Financial Officer

c)

Initial notification / amendment

Initial Notification in each case

2.

Details of the transaction(s): section to be repeated for (i) each type of instrument;(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares of 10 pence each in Big Yellow Group PLC (the "Company").

b)

Nature of the transaction

In each case, on 22 July 2021 the Executive Directors were granted nil cost options over ordinary shares of 10 pence (the "Options") under the Big Yellow Deferred Bonus Share Plan 2018.

The Options are exercisable from 22 July 2024 to 21 July 2031, subject to continuous employment with the Company.

Each of the messrs Vetch, Gibson, Lee and Trotman were granted the following Options:

1. Mr Vetch: 31,616

2. Mr Gibson: 36,868

3. Mr Lee: 24,114

4. Mr Trotman: 27,329

c)

Price(s) and volume(s)

d)

Aggregated information

Aggregated volume Price

119,927 shares

£nil

e)

Date of the transaction

22 July 2021

f)

Place of the transaction

Outside a trading venue