Burberry Regulatory News (BRBY)

Burberry Group plc (the "Company") - Director/PDMR Shareholdings

The Company announces that on 26 June 2017 Julie Brown, a director of the Company, decided to waive 75% (94,860 shares) of the Executive Share Plan award she was granted on 30 January 2017 ("ESP 2016/17") due to the overlap of the 2016/17 performance period and 47,099 of nil cost options she was granted on 30 January 2017 (the "buy-out award") in the light of the vesting outcome of her 2014 award from her former employer. The Remuneration Committee welcomed and agreed with her decision.

The surrender caused the ESP 2016/17 nil-cost options to immediately lapse in respect of 94,860 shares. Julie continues to hold nil-cost options over the balance, being 31,620 shares under the ESP 2016/17.

Additionally, the surrender caused the buy-out award nil-cost options to immediately lapse in respect of 47,099 shares. Julie continues to hold nil-cost options over the balance, being 167,901 shares, which will vest (subject to continued employment) as follows:

· On 22 July 2017 - 38,901 shares;

· On 22 July 2018 - 64,500 shares;

· On 22 July 2019 - 64,500 shares.

The Company has also today disclosed on its website (www.burberryplc.com) within the Corporate Governance section) additional information relating to the assessment of performance for 2016/17 in respect of Christopher Bailey's 2014 Exceptional Performance-Based Award.

26 June 2017

The following disclosures are made in accordance with Article 19.3 of the EU Market Abuse Regulation 596/2014.