Last checked at 4 Sep 2019 07:00
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Partnership Agreement with Voxnest, Inc.
Audioboom selects Voxnest as exclusive advertising technology partner
Audioboom (AIM: BOOM), the leading global podcast company, announces an advertising technology partnership with Voxnest, Inc ("Voxnest"), a leading b2b technology provider. Audioboom and Voxnest have worked together over several months to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom's inventory of podcasts.
In 2018, Audioboom began the search for a tool that could move its advertising technologies forward and has now selected Voxnest as its exclusive partner to enhance Audioboom's existing technology. The new advertising system was built and tested by both companies, resulting in technical advances ranging from core code through to final delivery platforms.
Voxnest's advertising tool seamlessly connects to Audioboom's hosting and distribution platform to enable Audioboom's premium network of 250 shows with host endorsements and live reads to be delivered at scale, targeted to location, or delivered against a show's archive in order to optimise podcast revenue. For the Company's wider group of podcast partners, it will deliver advertising across the entire network, connecting to ad-networks and programmatic exchanges to maximise ad fill.
Lance Paterson, Audioboom's VP of Research, said: "With this development we have a system that's fast, scalable, cost-efficient, easy to operate and fully adapted for both dynamic host endorsements and spot advertising sales. It also comes with a highly effective Yield Ops system to connect our podcast inventory directly to major advertising partners, and a full suite of APIs that simplifies expansion and future development of our ad-serving capabilities. Future plans include developing a class-leading metrics systems and a number of other technical advances."
"Voxnest's technology was appealing to Audioboom because it provides robust tools to manage host endorsement campaigns but could also maximise the ad fill rate and optimise yield by combining priority, price competition and backfill for the thousands of shows which utilise their distribution platform."
Franceso Baschieri, President at Voxnest, said: "Our goal is to create advertising technologies that allow businesses to capitalise on all their new and archived content and unsold ad spots with our easy programmatic exchange integrations. We're thrilled to use our knowledge to work alongside a company like Audioboom, which is always encouraging innovation in the audio space."
Enquiries
Audioboom Group plc | Tel: +44(0)20 7403 6688 |
Rob Proctor, Chief Executive Officer | |
Brad Clarke, Chief Financial Officer | |
Allenby Capital Limited (Nominated Adviser and Joint Broker) | Tel: +44(0)20 3328 5656 |
David Hart /Alex Brearley/Asha Chotai | |
Novum Securities (Joint Broker) | Tel: +44(0)20 7399 9400 |
Colin Rowbury/Jon Belliss | |
Walbrook PR Limited (PR & IR Advisers) | Tel: +44(0)20 7933 8780 |
Paul Cornelius / Nick Rome | Or audioboom@walbrookpr.com |
About Audioboom
Audioboom is the leading global podcast company, consolidating the business of on-demand audio, making content accessible, wide-reaching and profitable for podcasters, advertisers and brands. Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia, and addresses the issue of disparate podcast services by putting all of the pieces of the puzzle together under one umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 13,000 content channels, with key partners including A+E Networks (US), Associated Press (US), 'Astonishing Legends' (US), 'Casefile True Crime' (Aus), Edith Bowman (UK), 'Felon True Crime Podcast' (Aus), Jonathan Ross (UK), 'Moneycontrol Podcast' (India), 'No Such Thing As A Fish' (UK), Red FM (India), Starburns Audio (US), 'The Cycling Podcast' (UK), 'The Totally Football Show' (UK), 'The True Geordie Podcast' (UK) and 'Undisclosed' (US).
Original content produced by Audioboom includes 'Formula 1®: Beyond the Grid' (UK), 'And That's Why We Drink' (US), 'Dead Man Talking' (UK), 'Blank Check' (US), 'The 45th' (US), 'Covert' (US), 'Deliberations' (US), 'It's Happening with Snooki & Joey' (US), 'Mafia' (US) and 'Night Call' (US).
The platform receives over 90 million listens per month and allows partners to share their content via Apple Podcasts, BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own websites and mobile apps.
For more information, visit audioboom.com
About Voxnest
Voxnest is a technology company that provides professional solutions for podcasters and the brands looking to engage with listeners. The company's comprehensive tools for podcast creation, distribution, management, measurement, monetization and advertising include Spreaker, catering to independent podcasters, Spreaker Enterprise, a turnkey platform for enterprises, and Dynamo, a standalone monetization solution that gives any podcaster, regardless of host or distribution platform, the ability to earn revenue using Voxnest's real-time, dynamic ad injection technology. The company also works directly with brands looking to deliver highly-targeted, high-impact advertising campaigns through podcasts. The company, launched in January 2018 following the merger of Spreaker and BlogTalkRadio, is led by co-founder and President Francesco Baschieri and is headquartered in New York.
For more information, visit www.voxnest.com.