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Trading Update

2 Dec 2014 07:00

RNS Number : 5494Y
Forbidden Technologies PLC
02 December 2014
 

Date:

2 December 2014

On behalf of:

Forbidden Technologies plc ("Forbidden", the "Company" or the "Group")

Embargoed until:

0700hrs

 

 

Forbidden Technologies plc

 

 Trading Update

 

Forbidden Technologies today announces a trading update, which incorporates information on the upgrade of its Forscene video platform.

 

Following its fund raising last year, and the corresponding sharply increased investment this year in sales, marketing, consumer and platform development, Forbidden Technologies can report the release of its upgraded Forscene video platform. This upgrade has been a key operational target for the Company during 2014 and the Board is pleased to today confirm the release.

 

The upgrade incorporates a new look and feel to the Forscene editor. Combined with the higher resolution video shown earlier in the year, this is a major step to making the Forscene editor accessible to professional editors around the world in a variety of markets. The upgrade also incorporates a neatly packaged set of web-based administrative tools. These tools allow Forscene clients to grow more easily by reducing the time and cost of managing their productions.

 

The above features have been tested with a wide variety of clients around the world. The feedback from them - and the seven training sessions in last week's pre-release UK roadshow - indicates that this work has moved Forscene significantly forwards as a platform in broadcast, in sports and in wider markets.

 

Despite continuing price destruction in broadcast post production software, Forbidden has succeeded in maintaining prices over the past ten years by constantly increasing the benefits of the product. While market reports have indicated that the broadcast TV industry is preparing to move to the cloud, from Forscene's standpoint this has proved to be taking much longer than anticipated. As a result, sales during the second half of the current financial year are expected to be broadly in line with those sales figures reported by the Company in its interim report published in July 2014, which is below previous expectations. Cash outflow will however remain in line with previous guidance.

 

The technology underlying the Forscene video platform is widely applicable, and one of the purposes of the fund raising last year was to create a consumer offer, building on our four years experience with our Android app.

 

We ran an in depth consumer market research programme at the beginning of the year, and this led to the appointment of our Director of Consumer Products in May. The Company has created and launched the "eva" brand and is now completing the development of "eva, the video social network".

 

In the last three months, 5,300,000 people have seen the eva brand, and the eva.co website has been nominated for an international design award. eva is the most visible step in opening up the Forscene platform to the mass market.

 

The wider use of the Forscene platform, for both professionals and consumers, will be at the core of Forbidden's growth strategy.

 

The Company will update the market in January 2015.

 

Enquiries

 

Forbidden Technologies plc

Tel: +44 (0)20 8879 7245

Stephen Streater, CEO

 

 

 

Cenkos Securities plc (Nominated Adviser and Broker)

Tel: +44 (0)20 7397 8900

Bobbie Hilliam, Corporate Finance

 

Alex Aylen, Sales

 

 

 

Redleaf Polhill (Financial PR)

Tel: +44 (0)20 7382 4730

Rebecca Sanders-Hewett

Email: forbidden@redleafpr.com

Dwight Burden

 

David Ison

 

 

 

About Forbidden Technologies plc

 

Forbidden Technologies plc (AIM: FBT, www.forbidden.co.uk) floated in February 2000.

 

The Company develops and markets the powerful cloud video platform, Forscene, which is used by broadcasters, in professional web video, in education and by consumers. Forscene is one of the world's most advanced browser-based and mobile applications.

 

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
TSTEAAAFELKLFAF
Date   Source Headline
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17th Jun 201111:00 amRNSAGM Statement
9th Jun 20117:00 amRNSExercise of Option
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31st Mar 201110:18 amRNSTotal Voting Rights and Capital
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26th Jan 20117:00 amRNSExercise of Option
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8th Nov 20107:00 amRNSShare Option Grant
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8th Sep 20107:00 amRNSEnvy chooses FORscene
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31st Aug 20107:01 amRNSFORscene to output HTML5
25th Aug 20107:00 amRNSFORscene used on 'The Unforgettables'
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4th Aug 20107:01 amRNSRenegade Pictures uses FORscene
30th Jul 20107:00 amRNSTotal Voting Rights
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26th Jul 20107:00 amRNSLoan Repayment
23rd Jul 20103:20 pmRNSExercise of Option
8th Jul 20107:00 amRNSExercise of Option
7th Jul 20107:00 amRNSTotal Voting Rights
6th Jul 201010:57 amRNSShare Option Grant
30th Jun 201012:44 pmRNSExercise of Option
29th Jun 20101:49 pmRNSResult of AGM
29th Jun 201011:00 amRNSAGM Statement
28th Jun 201011:07 amRNSForbidden Technologies partners with EditShare
4th Jun 20104:25 pmRNSExercise of option
28th May 20107:49 amRNSTotal Voting Rights
27th May 20107:00 amRNSFinal Results
26th May 20105:24 pmRNSExercise of Option
25th May 20103:31 pmRNSExercise of Option
12th May 20107:00 amRNSExercise of Option

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