BIDS.L Regulatory News (BIDS)

23 Nov 2005 07:01

ADDleisure PLC23 November 2005 ADDleisure Plc / Ticker: ADE.L / Index: AIM / Sector: Leisure 23rd November 2005 ADDLEISURE PLC ('ADDleisure' or 'the Company') BRUNSWICK NEW TECHNOLOGIES TO MARKET FITBUG IN THE USA ADDleisure Plc, the AIM traded company formed to develop products and servicesin the health and leisure sectors, has, through its 75 per cent owned subsidiaryFitbug Limited ('Fitbug'), signed a three year licensing agreement withBrunswick New Technologies ("Brunswick"), a unit of Brunswick Corporation (NYSE:BC), a Fortune 500 company. Under the agreement, Brunswick will market Fitbug'soffering in the USA. Fitbug.co.uk is an online personal health and well-being coach, which combines aunique interactive tracking device ('The Bug') and Web technology to measureactivity, provide feedback and motivate users towards a healthier lifestyle.Under the agreement, Brunswick will pay Fitbug an annual licence fee as well asroyalties based on member subscriptions. Paul Landau, Managing Director of Fitbug, said: "This agreement represents amajor opportunity for Fitbug with Brunswick commencing their launch over theChristmas and New Year period. Brunswick will use its expertise and reach tomarket Fitbug through online, retail, corporate and gym sales channels." Raj Rao, Brunswick's Vice President of Sports & Wellness Products, commented:We are excited about Fitbug's potential in the US and believe that Fitbug'svision and unique technology have a powerful role to play in both consumer andcorporate health promotion as well as within the fitness club sector. Fitbugcomplements our existing strengths in sports, fitness and wellness markets." In the UK, momentum has been building with a number of blue-chip organisationsadopting Fitbug as part of their employee well-being programmes. Personaltrainers and medical practitioners are also using the system to follow theirclients' activity levels outside of training sessions or consultations.Additionally, Fitbug is continuing to explore other technologies to integratewith and enhance its offering. ** E N D S ** Contacts Isabel Crossley St. Brides Media & Finance Ltd Tel: 020 7242 4477Ben Margolis ADDleisure Plc Tel: 020 7449 1000Paul Landau Fitbug Ltd Tel: 020 7449 4949 About Brunswick Headquartered in Lake Forest, Ill., Brunswick Corporation endeavours to instil"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercuryand Mariner outboard engines; Mercury MerCruiser sterndrives and inboardengines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electroniccontrols; Northstar marine electronics; Navman marine and GPS-based products;IDS dealer management systems; Albemarle, Arvor, Baja, Bayliner, Bermuda, BostonWhaler, Crestliner, HarrisKayot, Hatteras, Lowe, Lund, Maxum, Meridian, Ornvik,Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine,Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories;Land 'N' Sea and Kellogg Marine parts and accessories distributor; Life Fitness,Hammer Strength and ParaBody fitness equipment; Brunswick bowling centres,equipment and consumer products; Brunswick billiards tables; and Valley-Dynamopool, Air Hockey and foosball tables. For more information, visit http://www.brunswick.com SOURCE: BrunswickCorporation About ADDleisure plc / Fitbug Limited • Floated on AIM in October 2004, ADDleisure Plc believes that the increase in awareness of the importance of physical health has resulted in an opportunity to develop and promote new highly differentiated leisure offerings to the leisure industry as a whole, as well as market fitness products and services to the millions of people who want to remain healthy but do not belong to gyms. • It has made three initial investments in Fitbug Limited, Liberation Fitness Systems Limited (distributors of the Power Plate fitness equipment) and Digital Plantation Limited (developers of Ez-Book intelligent booking software). • The Company has a highly experienced management team, including Allan Fisher, founder and former CEO of Holmes Place; David Turner, founder and former director of LA Fitness plc; and David Cummin, founder and former director of Membertrack Limited, a leading club membership software provider. • Fitbug's founder and Managing Director and is Paul Landau, formerly a management consultant with Accenture and co-founder of Target Trackers Ltd, a provider of technology solutions to the UK fitness industry. This information is provided by RNS The company news service from the London Stock Exchange