14 May 2019 10:30
RNS Reach Announcement:
14 May 2019
Bidstack Group PLC ("Bidstack or "the Company")
Appointment of Lewis Sherlock as Vice President, Sales
Over 17 years' experience in digital advertising sales for Verizon (Oath), AOL, WPP and Carat
Bidstack Group plc (AIM: BIDS.L) the native in-game advertising group, is pleased to announce the appointment of Lewis Sherlock as its new Vice President, Sales. Lewis will head up Bidstack's demand (sales to advertisers) side of the business.
Lewis was most recently Head of Demand Platforms (DSP), for Europe, the Middle East and Africa at Oath, Verizon's combination of Yahoo and AOL (which has recently been renamed Verizon Media).
At Oath, Lewis was responsible for strategy and commercial partnerships for Oath's DSP business across agencies, trading desks, publishers and direct clients.
Previous to this role within Verizon Lewis spent three and a half years, latterly as Head of Enterprise Strategy, International where he was tasked with the global roll out across all non-US markets of AOL's DSP platform 'ONE by AOL'.
Lewis moved to AOL following their acquisition of adap.tv, who were pioneers in programmatic video. He joined adap.tv at an early stage and was appointed to run the commercialisation of the business across Europe.
Previously Lewis had spent nearly four years at WPP, including as Director, Account Management and Planning at Xaxis, having been part of the leadership team that created the go to market strategy and brand. Xaxis helps brands deliver the best outcomes from programmatic media.
James Draper, CEO of Bidstack, commented, "Lewis' experience and approach to how he'd grow our business left us in no doubt he's a strong addition to the team. He has startup, net new media, agency and worldwide DSP experience. His appointment highlights our growing reputation and our ability to attract the incredible talent from the programmatic advertising industry.
"Although this is not a Board appointment, we believe this hire represents a real building block in our strategy to grow Bidstack into the biggest media owner in the video game sector."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited (Nomad)
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited (Broker)
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/Sam Modlin +44 (0) 203 405 0205
~ENDS~
Notes to editors
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary API technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and advertising agencies, brands and programmatic advertising platforms. Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.