BIDS.L Regulatory News (BIDS)

RNS Reach

22 May 2019

Bidstack Group PLC ("Bidstack or "the Company")

New Codemasters' Game - GRID

Further to its announcement on 6 December 2018, Bidstack Group plc (AIM: BIDS.L), the native in-game advertising group, is pleased to announce that it will be providing native in-game advertising within Codemasters' forthcoming GRID game, scheduled for launch by Codemasters on 13 September 2019.

The fourth game in the series, GRID will be available on PlayStation4, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam). GRID delivers racing action in some of the world's most famous city streets and race circuits providing considerable scope for native in-game advertising.

Bidstack's technology will enable advertisers from across the world to programmatically place relevant brand awareness advertising on trackside billboards in the game. Advertisers will be able to reach players and target advertising based on their demographic profiles.

James Draper, CEO of Bidstack, said, "We are pleased to be able to disclose that we will be providing native in-game advertising within GRID, our second Codemasters title. As our relationship with Codemasters continues to grow, we are proud to give advertisers the opportunity to reach the true motorsport fan, via the trackside billboard space within this stunning game. It continues to be a pleasure to work with Codemasters, a AAA rated games developer, and we look forward to continuing our great work together."

Contacts

Bidstack Group PLC

James Draper, CEO +44 (0) 7850 341 885

Spark Advisory Partners

Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550

Peterhouse Capital Limited

Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930

Alma PR

Josh Royston/ Sam Modlin +44 (0)203 405 0205

Notes to editors

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).

Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and programmatic advertising platforms (on the demand side). Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.