13 Dec 2021 12:05
REACH ANNOUNCEMENT
13 December 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack adds three new titles to its portfolio
Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce three new gaming partners that will extend its addressable audience.
The new partnerships will see Bidstack deliver non-intrusive in-game ads for Gold Town Games (World Hockey Manager), Spinoff Games (Disc Golf Valley) and, in addition, one of Europe's top mobile game developers for an award-winning life simulation title.
Throughout the year Bidstack has made significant progress with onboarding independent mobile publishers in the Nordics, a vibrant market for game developers. Swedish developers Gold Town Games and Spinoff Games have implemented Bidstack's immersive and non-disruptive native in-game placements to drive sustainable monetisation for their sporting titles World Hockey Manager and Disc Golf Valley, respectively. Both titles will expand Bidstack's stadium vertical.
The addition of a life simulation mobile title provides the opportunity for advertisers to blend seamlessly into a virtual world with branded content.
Antoine Jullemier, Head of Supply at Bidstack said:
"We are delighted to be partnering with these three publishers. These partnerships diversify the audiences brands can reach in-game with Bidstack. More importantly, they empower our partners to continue creating great games with a monetisation strategy that respects their artwork and enhances the experience which supports customer acquisition and retention."
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Broker) Fred Walsh |
+44 (0) 20 7710 7600 |
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 |
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).