9 Jul 2021 10:00
REACH ANNOUNCEMENT
9 July 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack signs exclusive partnership with Rebound Capital Games
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising group, is pleased to announce a new and exclusive partnership with Rebound Capital Games ("RCG") for its popular mobile title Tennis Manager 2021. The new partnership will see Bidstack deliver unintrusive ads into the game, offering brands an opportunity to engage with tennis fans across a number of tier-one markets as the tennis season progresses.
RCG is a French mobile game studio led by a team of experienced developers that specialise in creating free-to-play games for avid sports fans. Tennis Manager 2021, which is available on PC, iOS and Android is the third instalment of its popular management game which has more than 1.5m installs and is the second tennis game to be added to Bidstack's stadium vertical. The game is popular in EMEA and the US with France, Italy, Germany, Spain, the UK and the US representing the game's key markets.
The game, which was designed in collaboration with tennis expert Patrick Mouratoglou (coach of Serena Williams and founder of the Mouratoglou Tennis Academy), allows players to take charge of their own tennis academy and manage all aspects of it, giving players a realistic insight into the world of tennis with two circuits, 500 tournaments and more than 2000 players represented.
RCG successfully launched the PC version of Tennis Manager 2021 during Roland Garros earlier this year on Steam and the Epic Games Store. This positioned the game as a reference point for many in the sports gaming space and led to comparisons with titles such as Football Manager.
Antoine Jullemier, Head of Mobile Publishers at Bidstack, said:
"We're really excited to welcome RCG into the blossoming world of unintrusive in-game advertising. Tennis Manager's stadium environment allows ads to be blended into the gameplay naturally without disruption to the player and adding them to our growing stadium vertical feels like another important step forward.
We are delighted to be launching with Tennis Manager 2021 as the excitement for the Wimbledon final builds and the broader tennis season progresses. These high profile events see significant spikes in player numbers and offer brands even greater reach and engagement for their in-game campaigns."
Augustin Pluchet, Founder and President of Rebound Capital Games, said:
"We're delighted to partner with Bidstack on mobile and look forward to benefiting from its great technology which will create new ad placement opportunities, greater flexibility, and above all, new capabilities in terms of reporting to our partners.
We were already offering in-game advertising and product placement to brands in Tennis Manager on PC and mobile and we're delighted to be expanding this to include Bidstack's click free offering."
-ENDS-
Contacts
| Bidstack Group PLC James Draper, CEO |
via Buchanan | ||
| SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 | ||
Cenkos Securities Plc Michael Johnson / Dale Bellis (Sales)
Giles Balleny (Corporate Finance) |
+44 (0) 20 7397 1933 +44 (0) 20 7397 1928 +44 (0) 20 7397 8951 |
| ||
| Stifel Nicolaus Europe Limited (Broker) Fred Walsh/Luisa Orsini Baroni |
+44 (0) 20 7710 7600 | ||
| Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 | ||
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NOTES TO EDITORS
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
About Rebound Capital Games
Rebound Capital Games is a game development and publishing studio based in France. Founded by well-known sport leaders associated with Free to Play industry pioneers, Rebound CG creates games aimed at sport fans.