14 Sep 2021 07:00
REACH ANNOUNCEMENT
14 September 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Scores Third Title From Inlogic
Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce the addition of a further game to its roster, Football Kicks, which is Bidstack's third title from Slovakian mobile games studio Inlogic.
Football Kicks is available on Android and according to App Annie its key markets are Europe, the Middle East and the US. The game is multiplayer which offers challenges across two modes: target or free kick. The gamer can build and customise their team as well as train to become a free-kick star.
Bidstack first partnered with Inlogic on Soccer Cup in May 2020 and most recently with Tennis World Open in July 2021. This expansion of the Company's portfolio is a testament to the quality of Bidstack's value proposition and seamless integrated solution to drive monetisation from a roster of premium advertisers operating in sectors including apparel, fast food, online food delivery, technology, luxury, packaged foods and travel.
Jan Kalafut, CEO at Inlogic Games, said:
"Our partnership with Bidstack has been a great one for us, as it allowed us to enhance our player's experience through immersive advertising that feels authentic to our game's world. We are thrilled to expand our cooperation with our latest game: Football Kicks. It is always exciting to see what new brand collaborations their team has to offer us across our games portfolio."
Antoine Jullemier, Head of Supply at Bidstack, said:
"Our relationship with Inlogic continues to grow from strength to strength with the addition of Football Kicks to our portfolio. This is a solid endorsement from an innovative publisher that is monetising its leading titles through non-intrusive in-game ads that elevate the gaming experience. We are excited to continue working side by side on Inlogic's ambitious growth plans."
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Broker) Fred Walsh |
+44 (0) 20 7710 7600 |
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 |
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
About Inlogic Software
Inlogic Software is a development studio specialising in Android and HTML5 games for mobile phones. It distributes its apps through a global network reaching 150+ countries across five continents. Inlogic cooperates with more than 200 companies. Operators including Orange, T-Mobile, Vodafone, Telefonica O2, Movistar, gaming studios including Walt Disney and EA Mobile and other well-known aggregators such as Gameloft, Zed or Opera are both positive references and proof of the company's position on the mobile entertainment market.